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Reader Comments

  • confused: Not at all - I don't actually have a position on it. From my post, "... I am not very close to this space ..." Jus...
  • Switch: Have you read "Switch" by Chip and Dan Heath? Consider a visceral driver (as opposed to rational) to motivate the move a...
  • Brian Too: Re: confused Do you not like the brussel sprouts story because it's not applicable, or because it does not validate y...
  • Scars to Prove It: The comments about working in good faith on the most vocal resistors describe what is in my view the right way to approa...
  • Anonymous - Any patient: We can argue over the evidence and the validity and limitations of the referenced studies, but, there is a direct infere...

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