Home » Readers Write » Currently Reading:

Readers Write: Cutting Through the Hype: Navigating AI in Healthcare

June 5, 2023 Readers Write No Comments

Cutting Through the Hype: Navigating AI in Healthcare
By Michael Burke

Michael Burke, MBA is founder and CEO of Copient Health of Atlanta, GA.


First, a confession. Our company leverages machine learning in our operating room utilization software solution. As such, we stand to benefit from the AI hype machine that is running at full speed. But I promise you, the intent of this paper is not self-promotion; it’s to help you distinguish true AI value from mere marketing hype.

Understanding the categories of AI, and a little about how each tool set works, is essential. However, wading into the weeds a bit is an unfortunate requirement of doing this.

The Basics of AI: What Healthcare Executives Should Know

Before delving into the nuances of true versus misleading AI claims, let’s first understand some fundamental AI categories relevant to healthcare. The items below aren’t a comprehensive list, but they do capture some of the most common and important categories you’ll see:

Machine Learning (ML)

Machine learning is a branch of AI that uses specific algorithms to analyze and learn from large amounts of data. This “training” process, and subsequent testing, results in a model that can make predictions or decisions without being explicitly programmed to perform the task.

Training methods of different ML algorithms include:

  • Supervised learning. Supervised learning is like teaching a child with the help of a teacher. The teacher knows the correct answers and provides guidance, and the child learns from this guidance. An example of supervised learning in healthcare could be predicting whether a tumor is malignant or benign based on a set of labeled tumor data. In this case, the “teacher” is a labeled dataset where each tumor is classified as either malignant or benign. The ML model is trained on this data and can then predict whether a new, unlabeled tumor is malignant or benign based on what it has learned.
  • Unsupervised learning. Unsupervised learning is like a child learning through exploration without guidance from a teacher. The child learns about the world by observing and interacting with their environment. An example of unsupervised learning in healthcare could be patient segmentation, where healthcare providers group patients into different categories based on their health data. There are no pre-labeled categories here; the ML model must learn to identify patterns and structure in the patient data to determine how best to group the patients. For instance, an unsupervised learning algorithm could analyze patient data to identify clusters of patients with similar health characteristics, which might correspond to different risk groups or disease subtypes.
  • Semi-supervised learning. Semi-supervised learning is a combination of supervised and unsupervised learning. The model learns from a combination of labeled and unlabeled data. A semi-supervised learning example could be if a hospital had a large amount of patient data, but only a small portion of the data is labeled. Perhaps only a small set of the patients’ records include a diagnosis for a certain disease. The ML model can use the small amount of labeled data to learn about the characteristics of patients with that disease and then apply this learning to the large amount of unlabeled data to predict which of those patients might have the disease.
  • Reinforcement learning. Reinforcement learning is more like teaching a dog to perform a new trick. You don’t tell the dog explicitly what to do. Instead, the dog tries different actions, and you give it a treat (a reward) when it performs the action you want, like sitting or rolling over. Over time, the dog learns which actions will earn it a treat and starts performing those actions more frequently. In a healthcare context, consider a machine learning model that is trying to optimize treatment plans for patients with chronic conditions. To compare to our dog training explanation, the ML model is the dog, the different treatment plans are the actions the dog tries, and the patient health outcomes are the rewards. The model tries different treatment plans (actions) and observes improvements in patient health (the reward). Over time, the ML model learns which treatment plans lead to better patient health outcomes, much like the dog learns which actions earn it treats.

ML excels at tasks where patterns and structures can be discerned from data, such as prediction (predicting hospital readmission rates based on patient data), classification (classifying skin lesions as benign or malignant based on image data), and clustering (segmenting patients into different risk groups based on their health data).

Deep Learning (DL)

Think of deep learning as a team of detectives working on a case. Each detective looks at a part of the evidence and makes their own observations. They pass their findings to a senior detective, who then makes more complex observations based on the initial detectives’ findings. This goes on until the chief detective (the final layer of the network) makes a decision based on all these observations.

In the world of AI, each ‘detective’ is a layer in an artificial neural network. Each layer looks at some aspect of the data and passes on its findings to the next layer. This allows the network to learn from simple features at lower layers to more complex features at higher layers.

Let’s translate this into a healthcare example. Consider a deep learning model analyzing an MRI scan to detect a tumor. The initial layers might look for basic features like edges or colors. The next layers might recognize more complex patterns like shapes or textures. And the higher layers might identify the specific features of a tumor. Just like our detective team, each layer contributes to the final decision, allowing the model to accurately identify whether a tumor is present.

Deep learning excels at tasks involving unstructured data such as images, audio, and text. For instance, deep learning algorithms can analyze MRI images to detect tumors, listen to a patient’s speech to diagnose mental health conditions or analyze electronic health records to predict patient outcomes.

Natural Language Processing (NLP)

Natural language processing (NLP) involves the interaction between computers and human (natural) languages. This technology allows computers to understand, interpret, and generate human language in a valuable way. At its core, NLP involves machine learning to automatically learn rules by analyzing a set of examples and making a decision based on them. This decision could be understanding sentiment, translating languages, or converting speech to text.

In the healthcare sector, NLP can be used to interpret clinical documentation, analyze patient feedback, or enable natural language user interfaces (e.g., chatbots for patient engagement).

Generative AI

Generative AI involves creating new, previously unseen content. Think of it like an AI artist that creates new works based on styles it has learned from. Generative AI is not limited to any particular type of content and can generate images, text, music, and other types of data.

In healthcare, generative AI could be used to create synthetic patient data that can be used for research or training purposes without compromising patient privacy. For instance, a generative model could be trained on real patient data and then generate new data that maintains the statistical properties of the original data (like the distribution of different diseases or the average patient age) but does not correspond to any real individual patient. This synthetic data can then be freely used without worrying about privacy violations.

Computer Vision

Computer vision is like teaching a computer to ‘see’ and interpret visual data in the way humans do. This technology is extremely versatile, being used in everything from self-driving cars to facial recognition software.

In healthcare, computer vision is often used in medical imaging to detect diseases and conditions. For example, computer vision algorithms can be used to analyze X-rays, MRIs, or CT scans to detect tumors, fractures, or other abnormalities. It’s also used in telemedicine solutions, where computer vision algorithms can help monitor patients and detect abnormalities or changes in their condition. Computer vision is also used in robotics.

Knowledge Representation and Reasoning

Imagine AI as a detective solving a complex case. To do this, it needs  a vast amount of knowledge about the world, along with the ability to reason with this knowledge to draw conclusions. That’s what knowledge representation and reasoning AI do.

In the healthcare domain, such AI can be used in clinical decision support systems to aid physicians in diagnosing diseases. The AI system has access to a vast amount of medical knowledge and can reason with this knowledge to provide suggestions to physicians.

It’s hard to decide where to draw the lines when categorizing types of AI. For instance, that the problem of tumor detection often involves computer vision as part of a series of machine learning models that feed together into a deep learning network. Additionally, a field like robotics is sometimes considered its own AI category and other times considered an application that uses specific categories of AI. I’m confident that people smarter than me will sometimes disagree with my categorization choices.

Identifying Genuine AI: A Guide to Avoiding the Hype

While understanding AI categories is a good starting point, the key to discerning genuine AI applications in healthcare software lies in recognizing when these technologies add real value to a process or outcome. And remember: AI, at its core, should aid decision-making, not replace it.

It’s easy for marketing campaigns to dress up their solutions with the AI label, but there are several ways in which the reality may fall short of the hype.

The AI Imposter: Recognizing Automation Dressed Up as AI

AI, including ML, DL, and NLP, learns and improves from data over time, enabling complex decision-making that is generalizable and extends beyond predefined rules. In contrast, rules-based automation, though beneficial in certain contexts, lacks this level of complexity and adaptability.

Consider, for example, a software solution that sends alerts when patient vitals reach certain thresholds. This represents a rules-based automation system, not AI. A genuine AI solution might continuously analyze patient data, learn from it, predict potential health risks before they become critical, and even suggest personalized treatment plans. This shouldn’t imply that a solution that leverages AI is necessarily better than a rules-based automation solution. However, beware of vendors dressing up automation as AI to take advantage of the hype as a rationale to increase price.

The Overkill: Unnecessary AI Implementations

Some solutions may incorporate AI where it’s unnecessary, serving more as a marketing tool than a feature that adds value to the end user. An example could be an element of a software solution that matches tasks to individuals based on skills. It might use an unnecessarily complex ML categorization algorithm where a simple lookup table would have sufficed.

The Overstatement: Claiming Unrealistic AI Capabilities

Some vendors may oversell what their AI can achieve. While AI can indeed help predict patient outcomes, claiming perfect accuracy is unrealistic and potentially misleading. Also, prediction accuracy in machine learning is a moving target as training data sets change over time, sometimes in response to the ML-based intervention itself.

Downplaying the need for quality data can lead to overstating anticipated results. AI systems are only as good as the data they’re trained on. If a solution downplays the importance of data quality, quantity, or diversity, be skeptical.

The Overlook: Ignoring the Need for Human Oversight

True AI applications in healthcare are designed to support and enhance human decision-making, not replace it. If a solution suggests that its AI can replace human judgment entirely, it’s likely overhyped. It could also be dangerous.


While Copient Health indeed benefits from the AI boom, we urge discernment when it comes to AI in healthcare. Understanding the basics and recognizing when AI genuinely adds value is critical. The future of healthcare is undeniably intertwined with AI. With a robust grasp of the subject, you’ll be primed to guide your organization into a more efficient, patient-focused era.

HIStalk Featured Sponsors


Text Ads


  1. Honestly, I autocorrected "62 Ventures" as "62 Vultures", and I considered posting snark about same! Is that on me? Is…

  2. $20 million to improve behavioral HIT? That's like 1/7th of a typical Epic install in one hospital. Seems like symbolic…

  3. Regarding the Particle Health - Epic Carequality Drama - it's important to note that most existing national networks separate out…

  4. Re: Tullman/62 Ventures Given his track record for acquiring companies, bungling day-to-day operations and then somehow selling to an unwitting…

  5. Was not the struggle of Teladoc foreseeable with the acquisition of Livongo?

Founding Sponsors


Platinum Sponsors










































Gold Sponsors










RSS Webinars

  • An error has occurred, which probably means the feed is down. Try again later.