Curbside Consult with Dr. Jayne 7/28/25
Several people have asked for my opinion about Bee, which Amazon is acquiring. The company makes the Pioneer, a wearable that records and transcribes your day. It captures not only what you say, but also the conversations of those around you. It tries to entice users by providing summaries of the day, reminders, and other suggestions from within its companion app.
Unsurprisingly, the solution also requests permission to all of the user’s info, including email, contacts, location services, reminders, photos, and calendars in an attempt to create “insights” as well as a history of the user’s activities.
The device costs $50, which can be avoided by using the Apple Watch app, and then a $19 per month subscription on top of that. The solution uses a mix of large language models to operate, including ChatGPT and Gemini.
A quick visit to my favorite search engine pulled up a number of pages that mention the device. Some reports say that it isn’t able to differentiate between the wearer’s conversations and what they were watching on TV or listening to on the radio.
I wasn’t surprised at all to hear that significant privacy concerns have been expressed. The company keeps transcripts of user data, although it doesn’t store the audio. I laughed out loud when I read quote from an Amazon spokesperson who said that Amazon “cares deeply” about user privacy and plans to give users more control over how their data is used after acquiring the startup.
Along with anyone who has had to go through multiple levels of annoying menus (that seem to change regularly) while trying to rein in their Alexa device, I’m not buying it. Although Amazon claims to not sell customer data to third parties, they have plenty of uses for it in-house. Anyone who visits Amazon can see how their targeted marking winds up in different places.
Putting on my end user hat, I have to say this is one of the more ridiculous tools, offerings, or solutions that I’ve seen. However, there must be a huge number of people who disagree with me, because if it weren’t a potential moneymaker, I don’t think Amazon would be acquiring it.
What if the user is located in a two-party consent state and is now recording conversations without notifying the other parties? I found a funny video about the device, where Wall Street Journal reporter Joanna Stern said it “turns you into a walking wiretap.” She also asked the device to do an analysis of her use of swear words over the course of the month and shared her statistics in a funny recap.
The company’s website plays a pretty mean game of buzzword bingo. Examples: “turns your moments into meaning”and ”earns and grows with you” as it “sits quietly in the background, learning your patterns, preferences and relationships over time, building a deeper understanding of your world without demanding your attention.”
The website shows an example of a user and their team “discussing ideas for the next product release.” That’s right, you can wear it to the workplace and have it collect all the company’s intellectual property over the course of the business day. I’m betting that most company’s employee handbooks don’t have language that addresses this. If I were in the corporate compliance department of anywhere with employees, I’d be sending out a memo ASAP.
The website also gives examples of how the device and its app can dispense parenting advice and manage issues such as “dealing with resistance to potty training and handling emotional outbursts.” I’m sure that pediatricians and family physicians will be thrilled to review the device’s recommendations at well-child visits (sarcasm intended) along with everything else they need to cover.
The website also had the device’s terms and conditions, which were 10 printed pages long. Here are some of my favorite highlights:
- By accessing the device, you agree that you have read, understood, and agree to be bound by all the terms, which can be unilaterally altered at any time and for any reason. The company will alert users simply by updating the “last updated” date on the terms page, and users “waive any right to receive specific notice of each such change” and accept the “responsibility to periodically review these Legal Terms to stay informed of the updates.”
- Bee specifically calls out in the second paragraph that it offers no HIPAA protection.
- The user accepts the responsibility to be compliant with any applicable laws or regulations and agrees to terms regarding the collection of data with respect to minors.
- Users are prevented from disparaging the company or its services.
- Users agree not to use information obtained “in order to harass, abuse, or harm another person.”
- Users agree not to “harass, annoy, intimidate, or threaten any of our employees or agents engaged in providing any portion of the Services to you.” The use of the word “annoy” caught my attention, since I can’t imagine an employee engaged in customer service or support who doesn’t find at least some percentage of the users with whom they interact to be annoying.
I found some user comments on Reddit and the following phrases were some of my favorites:
- I made the mistake of using the app to retrain my voice, and since then it doesn’t think I’m EVER talking, everything I say is recorded as “unknown”. So instead of thinking other people were me, now I’m not even me.
- While the little convo summaries are often amusing, now I am trying to figure out how this thing is supposed to be useful.
- Users accused the system of “trying to gaslight me.” Some of us get enough of that in our daily lives, so we don’t need an AI tool to contribute as well.
The website says the device is sold out, although the company is taking back orders and plans to ship new units by September. That means either their marketing team is trying to create some FOMO (fear of missing out) or that lots of people are ready to take the plunge, privacy be damned.
What do you think about the Bee Pioneer? Would you consider wearing one? Are you taking steps to specifically ban it and similar devices and applications from your workplace? Leave a comment or email me.
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