Are Your Patient Access Metrics Ready for Healthcare Consolidation?
By Emily Tyson
Emily Tyson, MBA is COO of Relatient.
The healthcare industry witnessed a surge in merger and acquisition (M&A) activity in 2024, a trend that is expected to gain momentum in 2025. While organizational growth can unlock new potential for patient care and financial performance, it often brings operational inefficiencies that, if left unchecked, can strain staff, frustrate patients, and hinder sustainable success.
One of the biggest hurdles is managing the influx of data from fragmented sources. Adding new providers and locations introduces complexity, making it difficult to maintain consistency in scheduling, patient flow, and care delivery. Without the right tools to consolidate and standardize this data, organizations risk creating bottlenecks that impact the patient experience, disrupt operations, and negatively affect financial outcomes.
To ensure sustainable growth, healthcare organizations need proactive, data-driven strategies that are focused on four key aspects of patient access — provider scheduling performance, call center efficiency, patient experience, and financial outcomes — to not only identify inefficiencies, but also address them before they escalate.
Provider scheduling performance
During periods of growth, whether through acquisition or organic expansion, the last thing healthcare organizations need are scheduling disruptions. Scheduling is a cornerstone of operational success, directly impacting patient acquisition, physician satisfaction, and financial performance.
Accurate data insight is key to identifying gaps and uncovering opportunities for improvement. For example, high patient no-show rates might signal ineffective communication about appointment details, leading to missed visits. Another critical metric is appointment wait time, as patients overwhelmingly identified this as a top frustration in a 2024 survey.
Other essential metrics such as provider utilization rates, rule optimization, and scheduling accuracy reveal how effectively an organization accommodates provider preferences while balancing patient demand. Monitoring these indicators helps prevent overbooking, supports efficient patient throughput, and ensures that providers’ schedules are sustainable.
Metrics like the third next available appointment and waitlist conversion further illuminate the balance between patient access and appointment availability. These insights empower organizations to fill open slots more efficiently, expanding patient access while maximizing financial performance.
Contact center efficiency
During periods of growth and M&A activity, ensuring a seamless transition at the first touchpoint of the patient journey, the contact center, is critical. As new organizations integrate, call volumes naturally increase and require careful management to maintain care quality and consistency.
Proactively measuring and analyzing key performance indicators (KPIs) for both efficiency and patient satisfaction allows healthcare organizations to identify potential gaps. For instance, tracking peak call times allows administrators to allocate resources strategically, ensuring that patients receive timely support during high demand periods. The right metrics provide insights to reduce bottlenecks, streamline scheduling, and lower operational costs. Other KPIs like appointment booking efficiency, minutes per call, and staff training time offer a comprehensive view of contact center performance and areas for improvement.
Patient experience
Today’s healthcare consumers demand convenience, and if scheduling processes are complicated or time-consuming, particularly during periods of growth or consolidation, patients are likely to seek care elsewhere. To meet these expectations and enhance both patient experience and contact center efficiency, organizations must monitor patient experience metrics that reflect engagement and satisfaction.
Given that research consistently shows that patients prefer self-scheduling options, empowering patients to take more control of the scheduling process can lead to better outcomes for both patients and staff.
With the right systems in place, providers can track self-scheduling rates and after-hours scheduling activity to gain deeper insights into patient behavior. Other essential patient experience metrics include patient acquisition, referral conversation rates, and appointment abandonment rates, all of which provide a clearer picture of how well the organization is meeting patient needs.
Financial outcomes
Effective scheduling and data management play a vital role in driving financial performance. During periods of rapid growth, healthcare organizations should closely monitor key financial metrics that are tied to scheduling and payment processes. Doing so enables them to identify opportunities to streamline operations, reduce costs, and maximize revenue.
Crucial metrics that provide insight into a practice’s financial health include payment collection percentages, reductions in accounts receivable, balances collected through payment plans, and the speed of patient balance collection. By tracking these indicators, organizations can pinpoint inefficiencies, implement targeted improvements, and ensure financial stability during times of expansion.
Setting the state for growth
Tracking the right metrics enables teams to address inefficiencies and achieve sustainable growth by focusing on four critical areas:
- Optimizing scheduling workflows. Track scheduling KPIs like no-show rates, wait times, and provider utilization to balance patient demand and provider efficiency.
- Boost contact center performance. Analyze KPIs such as peak call times, appointment booking efficiency, and staff training to improve operations and care quality.
- Enhance patient engagement. Offer self-scheduling options, track patient satisfaction metrics, and resolve issues like appointment abandonment to align with consumer expectations.
- Improve financial health. Focus on payment collection rates, accounts receivable reductions, and patient payment speed to drive revenue stability.
Intelligent patient access tools such as multi-channel appointment scheduling, provider preference management, and automated appointment reminders allow organizations to accurately track the most relevant KPIs, enhancing operations and improving the patient experience. Combined with robust analytics, these tools enable data-driven strategies, optimize performance, and support sustainable growth.
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