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Morning Headlines 1/26/23

January 25, 2023 Headlines Comments Off on Morning Headlines 1/26/23

Computer problems slow Spokane VA after Defense Department update to electronic health record system

An update to the VA’s Oracle Cerner system caused a temporary “system degradation” that resulted in lag time for users in between clicks and screen advancement.

Digitisation of health service is being impeded by ‘bad actors’, former department head says

In Ireland, Health Service Executive Director Martin Curley resigns after four years, citing a lack of vision amongst his peers to implement a national EHR, despite funding being available for the past three years.

St. Margaret’s Health in Peru closing temporarily due to financial reasons

St. Margaret’s Health (IL) closes temporarily, citing financial hardship that some have attributed to a 2021 cyberattck that led to a slowdown in billing and payment processes.

Comments Off on Morning Headlines 1/26/23

Morning Headlines 1/25/23

January 24, 2023 Headlines Comments Off on Morning Headlines 1/25/23

St. Joe’s to go ‘fully paperless’ after misdirected faxes, privacy breaches

In Canada, St. Joseph’s Healthcare Hamilton implements a ‘digital first, no fax policy’ after an audit by Ontario’s privacy commissioner finds misdirected faxes were the cause of 563 privacy breaches in 2020.

Tiger Global-backed Innovaccer lays off 15% staff amid structural rejig

Innovaccer lays off 245 employees, 15% of its workforce, just four months after a layoff round that impacted 120 staffers.

Revive Health acquires virtual care services firm SwiftMD

ReviveHealth, a virtual care company that caters to individuals and employer groups, acquires competitor SwiftMD for an undisclosed sum.

Comments Off on Morning Headlines 1/25/23

News 1/25/23

January 24, 2023 News Comments Off on News 1/25/23

Top News

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In Canada, St. Joseph’s Healthcare Hamilton implements a “digital first, no fax policy” after an audit by Ontario’s privacy commissioner finds that misdirected faxes caused 563 privacy breaches in 2020.

A hospital staffing error led to patient health records being faxed to primary care physicians who had changed their numbers.

The privacy commissioner concluded, “Fax machines have no place in modern healthcare delivery.”


HIStalk Announcements and Requests

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Welcome to new HIStalk Platinum Sponsor Care.ai. The Orlando-based company is bringing the transformative power of ambient intelligence to healthcare, enabling healthcare organizations to become smart-care facilities. Its technology platform leverages advanced sensors and AI to create a neural network that reimagines clinical and operational workflows to power more human care. Deployed in over 1,500 healthcare facilities,Care.ai partners with health systems and long-term care facilities with a unique, integrated solution, including ambient monitoring and inpatient virtual care including virtual nursing and virtual sitting. Thanks to Care.ai for supporting HIStalk.


Webinars

None scheduled soon. Previous webinars are on our YouTube channel. Contact Lorre to present your own.


Acquisitions, Funding, Business, and Stock

Innovaccer lays off 245 employees, 15% of its workforce.

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Amazon Pharmacy announces RxPass, a $5 per month flat fee, cash-only subscription for Prime customers that delivers all of the generic prescription drugs they take from a list of 50. Patients in eight states are not eligible for reasons that the company did not state.


Sales

  • Orlando Health selects hospital-at-home remote patient monitoring technology from Biofourmis.
  • Meditech will embed clinical direct messaging capabilities from MedAllies within its Expanse MaaS EHR.
  • The Michigan Department of Health and Human Services will offer Medicaid beneficiaries access to the Philips Pregnancy+ patient education and support services app.
  • Methodist Le Bonheur Healthcare (TN) will implement Epic.

People

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Colorado-based HIE Quality Health Network promotes Marc Lassaux to executive director and CEO.

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Sarah Bennight joins Carenet Health as VP of product marketing and sales enablement.

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AMC Health hires James Considine, MBA (Philips) as COO.

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MRO Corp. names Matt Wildman (Fortified Health Security) chief commercial officer and Moliehi Weitnauer (Cotiviti) chief product officer.

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Harry Totonis, board chair and former CEO of ConnectiveRx, returns to the CEO role in replacing Jim Corrigan.

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Tegria promotes Jennifer Montlary, MEd to SVP of marketing and communications.


Announcements and Implementations

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Amberwell Health (KS) goes live on Meditech Expanse at its Hiawatha and Highland facilities.

University of Maryland Medical System and CareFirst BlueCross BlueShield will pilot the use of Curation Health’s provider-plan collaboration platform for value-based care.


Government and Politics

The UK’s Competition and Markets Authority will review the planned $1.5 billion acquisition of healthcare software vendor EMIS Group by an affiliate of UnitedHealth Group’s Optum UK.

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The FTC asks a federal judge to hold pharma bro Martin Shkreli in contempt for failing to pay a $65 million fine and violating a lifetime ban from working in the pharma industry. Shkreli finished his stint in prison last May and launched a new company, Druglike, just two months later. The business bills itself as a “a Web3 drug discovery software platform co-founded by Martin Shkreli.”


Other

Researchers at Dartmouth, Harvard, and Yale determine that less than 33% of the pharmaceuticals most heavily advertised on television between 2015 and 2021 had high levels of therapeutic value. Pharma companies spent a combined $16 billion on advertisements for the 73 drugs analyzed in the study.


Sponsor Updates

  • AdvancedMD publishes a new e-guide, “2023 MIPS Improvement Activities.”
  • Baker Tilly releases a new Healthy Outcomes Podcast, “Corporate compliance for healthcare providers.”
  • HeiligHart Hospital in Belgium upgrades its Agfa HealthCare IMPAX PACS system to Agfa’s cloud-based enterprise imaging.
  • Bellin Health (WI) adds ProviderMatch digital appointment scheduling capabilities to its KyruusOne provider data management platform.

Blog Posts


Contacts

Mr. H, Lorre, Jenn, Dr. Jayne.
Get HIStalk updates.
Send news or rumors.
Contact us.

Comments Off on News 1/25/23

Morning Headlines 1/24/23

January 23, 2023 Headlines Comments Off on Morning Headlines 1/24/23

Rx Redefined Raises $8M in Funding to Improve the Experience for Patients Prescribed Recurring Use of Essential Medical Supplies

Rx Redefined, which offers group practices the tech-based ability to directly manage the ordering and mailing of medical supplies to patients, raises $8 million in a Series A funding round.

Elizabeth Holmes made an ‘attempt to flee the country’ after her conviction, prosecutors say

Disgraced Theranos founder Elizabeth Holmes reportedly attempted to flee the country after her January 2022 fraud conviction.

DCH Health System fires employee after medical records security breach

DCH Health System in Alabama notifies 2,530 patients of a series of data breaches over the last two years initiated by an unauthorized employee.

Comments Off on Morning Headlines 1/24/23

Curbside Consult with Dr. Jayne 1/23/23

January 23, 2023 Dr. Jayne 3 Comments

Non-compete clauses have been a hot topic around the virtual physician water cooler. I was glad to see Mr. H’s newest poll looking at the issue and am eager to see the results. Physicians are used to being stuck with non-compete clauses in their employment agreements, although they can be highly variable. Having been in the clinical trenches for a couple of decades now and having advised plenty of other physicians, I’ve seen quite a few variations on the non-compete.

In a solo practice where I was employed by a health system, the restriction prevented me from practicing with any corporate competitor within a 20-mile radius of the practice. However, it didn’t prevent me from staying in my same location and creating my own private practice entity. It also specified that if I wanted to do this, I would have to pay 50 cents for each chart, which seemed ridiculously cheap.

Many of my colleagues had similar clauses, and after establishing their practices, they went out on their own. Given the non-punitive nature of the exit agreement, they continued to remain on staff at the sponsoring hospital and referring patients for services. Overall, this arrangement seems like a win-win.

As an emergency department physician contracted with a physician staffing agency, I didn’t have a non-compete at all. At a given facility, those contracts often change every few years, which often results in the physicians remaining with the facility but being employed by or contracted by a different firm. This also happens quite a bit with anesthesia groups and critical care groups if the hospital outsources those services. In that situation, when the hospital’s contract changed and I was left in the lurch because the new agency didn’t want to employ part-time physicians, my group even worked to help me find a new placement at a competing health system.

As an urgent care physician working for a local practice with two locations, the non-compete clause only specified that I could not go on to own or have a management role at an urgent care center within 30 miles of either location. Since I knew there was no way I would want to do either of those things, I had no problem signing it. In fact, that employer’s contract was only three pages long, and was one of the smoothest contract negotiations I ever experienced. When I was ready to quit (which was quickly, once I realized that there were some interesting financial practices), it was also the easiest practice I ever left. I simply wrote a letter and said I was no longer available to be scheduled for clinical shifts. They acknowledged via email and I literally never heard from them again.

My most recent urgent care employer also had the prohibition against owning or managing a competing urgent care within a set mileage radius. However, it included a clause that specifically said employees were able to work elsewhere during their employment period, provided that scheduling didn’t interfere with their responsibilities. I thought this was unusual until I realized that a good chunk of the workforce was actually employed at multiple places – perhaps with an EMS agency and with the urgent care, or with an emergency department as well as the urgent care. It made for some interesting transitions as employees would try out other employers to determine whether the grass was greener elsewhere before giving notice.

As a consultant, I refused to do business with any organizations that tried to include anti-competitive clauses in their agreements. I was constantly amazed at the number of organizations that didn’t understand what it meant to be an independent contractor and that when you’re not an employee, it’s much more difficult to try to place restrictions on you. That doesn’t mean they didn’t try, however. I have no problem signing agreements around intellectual property and not using it elsewhere, but I wasn’t about to sign a contract that tried to block me from working with other organizations that might remotely be considered competitors. Engagements like I did as a consultant have to be based on trust, and if a health system trusts me enough to give me access to the information I need to do my job, they need to trust that I’m not going to use it inappropriately.

Among my physician peers, however, I still see some pretty terrible non-compete clauses. The worst are those that still apply even when a physician is downsized. A local health system had a “reduction in force” following COVID and terminated 10% of employed physicians. Those impacted included well-regarded physicians, a beloved pediatrician, and the health system’s only pediatric gynecologist. The latter had a packed schedule with a nine-month wait for appointments, so it didn’t seem to make a lot of sense. Rumor has it that the health system included reminders about non-compete language in the termination notices, but they immediately backed down when confronted with legal action. Honestly, I think that if someone is laid off due to a reduction in force, non-competes should never apply.

A friend of mine was recently impacted by a draconian non-compete that did not allow for any practice of medicine within 30 miles of any location where any employees of the health system practice. When she originally signed the contract, the health system was concentrated in a major metropolitan area and centered on its academic medical center, which didn’t seem like such a bad deal. However, during the intervening decades, the health system acquired hospitals across a 90-mile radius and opened satellite clinics up to 120 miles away. She never thought to renegotiate that non-compete, and when she wanted to open her own private practice, she was out of luck. Instead, as an empty nester, she has entered the world of locum tenens physicians, and practices all across the US. I have to say, I’m jealous of the side trips she has made from some of her assignments, including such national parks as Badlands, Acadia, and Theodore Roosevelt.

Health systems argue in favor of such restrictions because it’s expensive to recruit and retain physicians. I don’t disagree that it’s expensive. However, over the 20-year course of her employment, the health system certainly made enough money off of my colleague and her referrals as to make up for any expense of recruiting her and starting her practice. Even if a non-compete was limited to a certain period of time, perhaps five years, to allow an employer to recoup those startup costs, they could have the unintended consequence of forcing employees to stay who might not be a good fit for the practice. I’ve also seen physicians leave medicine entirely due to a non-compete, which is its own special kind of tragedy.

The real answer here is to eliminate non-compete clauses and other restrictions on clinical practice. There’s already a shortage of certain kinds of clinicians, such as primary care physicians, and that shortage isn’t going to improve any time soon. Forcing clinicians to stay in a situation where they’re burned out and unable to serve patients effectively because of a non-compete doesn’t help anyone. Unfortunately, corporate healthcare employers aren’t going to see it this way anytime soon.

What do you think about non-competes for clinical employees? Leave a comment or email me.

Email Dr. Jayne.

Readers Write: For Safety’s Sake, Healthcare Must Address Its Patient Matching Problem

January 23, 2023 Readers Write 2 Comments

For Safety’s Sake, Healthcare Must Address Its Patient Matching Problem
By Gregg Church

Gregg Church is president of 4medica of Marina del Rey, CA.

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Imagine if you log into your bank’s website to conduct a transaction, only to find that the bank can’t match your identity to your account. Not only are you unable to complete your transaction, you can’t even access your own information.

You rightfully would complain, and the bank almost certainly would move quickly to resolve the issue because, (a) it’s clearly unacceptable, and (b) the bank wants to continue benefiting from providing you with financial services.

Yet patient identification matching problems still proliferate in healthcare and are a major contributor to data integrity issues within electronic health records (EHRs). Average duplication rates among health organizations in America still range between 10% and 20%, with some duplication rates reaching as high as 30%.

At the 20% rate, this means one in five patients are at risk of having their medical records either duplicated or overlaid (when one patient’s data is placed in another patient’s medical file). It’s hard to imagine a bank or its customers tolerating a 20% error rate in customer records.

Wrong medical records accessed by providers and care team members could easily result in a wrong patient diagnosis, wrong medication prescribed, wrong lab test performed, wrong procedure or surgery conducted, and perhaps death due to a misdiagnosed condition. The problem is real, and the number of duplicate patient records is expanding as more clinical data is being moved digitally and shared across networks by hospitals, health systems, health information exchanges, labs and clinics.

What can healthcare organizations do to reduce patient identification matching problems and improve overall health data quality? Here are three things that could help healthcare organizations improve patient matching.

Standardize how data is collected at the point of care

Patient identification problems most commonly originate at registration. Busy staffers may make mistakes when entering data manually, or a lack of identifying information prompts the intake worker to create a new patient record, which can become a duplicate. Bad data can remain in an EHR for years, unbeknownst to clinicians or patients.

However, even if a healthcare organization is able to standardize data collection internally, other organizations with which they exchange data may have different processes, coding and data collection standards. The inevitable result for all stakeholders is low-quality data. Intelligent technologies such as artificial intelligence (AI), machine learning (ML) and referential matching can be used to identify and correct errors in patient data.

Patient ID to verify correct patient to medical record

Provider organizations lack a simple way to accurately identify patients. They are forced to rely on a combination of driver licenses, home addresses, Social Security numbers, phone numbers, and other non-medical identifiers. But what happens when a patient changes addresses or phone numbers? That’s when you see frustrated frontline staffers defaulting to creating a new (and duplicate) record for the patient.

A unified, single patient identifier would help resolve this problem. Unfortunately, a HIPAA proposal calling for the creation of a unique patient identifier (UPI), has been stalled by lack of funding. Until there is national patient ID, healthcare organizations must rely on technology to improve patient matching and mitigate related safety issues.

Data governance standards

Data governance is a framework for healthcare organizations to capture, process, normalize, use, store, and dispose of patient data. By consistently applying best practices to data, healthcare organizations can help ensure the accuracy of records in the EHRs and clinical systems is never comprised.

Effective data governance benefits healthcare organizations and patients in several ways. It improves the patient experience, leads to better clinical outcomes, and reduces healthcare costs through increased efficiency and better resource utilization. Finally, data governance can increase the value of a healthcare organization’s data because the governance process has improved its quality. This makes the data more attractive to prospective buyers such as pharmaceuticals and health policy researchers.

 

Accurately matching patients to their medical records is a daunting challenge to healthcare organizations as the volume of patient data – and the number of sources – continues to explode. Collecting and organizing patient data in a more standardized way will enable providers, labs, and other stakeholders to better serve patients while lowering costs and increasing the value of their data.

Morning Headlines 1/23/23

January 22, 2023 Headlines 1 Comment

Fitch Downgrades Marshfield Clinic Health System (WI) Ratings to ‘BBB+’; Outlook Negative

Fitch Ratings downgrades the bonds of Marshfield Clinic Health System, blaming its Oracle Cerner implementation for aging receivables, throughput errors, lower collections, and an unexpected level of productivity disruption that has impacted top-line revenue.

Electronic health record giant NextGen dealing with cyberattack

NextGen secures its network and returns to normal operations after a ransomware attack on Tuesday.

HealthLynked Announces Sale of ACO Health Partners

HealthLynked, a membership-based, tech-enabled healthcare network, will sell its ACO Health Partners subsidiary to PBACO Holding for up to $3 million.

Monday Morning Update 1/23/23

January 22, 2023 News Comments Off on Monday Morning Update 1/23/23

Top News

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Fitch Ratings downgrades the bonds of Marshfield Clinic Health System, blaming its Oracle Cerner implementation for aging receivables, throughput errors, lower collections, and an unexpected level of productivity disruption that has impacted top-line revenue.

Fitch says the conversion of several legacy systems to Oracle Cerner will eventually provide significant benefit once the implementation is complete.


HIStalk Announcements and Requests

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Most poll respondents have used some form of social media in the past week, with the most common platforms being LinkedIn, Facebook, and YouTube. Twitter places a surprisingly distant fifth place.

New poll to your right or here: Does your employment agreement limit who you can work for when you leave? If you have insisted that an employer change the employment agreement before signing, click the poll’s comments link and describe the changes you required and how you brought it up. You could probably get away with making an identical version, removing objectionable terms (or perhaps adding your own personal golden parachute or something), and then printing and signing a copy since the HR clerk probably won’t check every word.


Webinars

None scheduled soon. Previous webinars are on our YouTube channel. Contact Lorre to present your own


Acquisitions, Funding, Business, and Stock

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India-based telehealth and lab test startup MediBuddy reportedly lays off 200 employees, 8% of its headcount.


Sales

  • Seattle’s UW Medicine will implement cloud-based Visage 7 Open Archive, Workflow, and Viewer in replacing its legacy PACS.

People

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Tower Health promotes Tom Bartiromo to CIO.

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VantageHealth.ai promotes Brian Unell, MBA to CEO.

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Art Nicholas (Strata Health) joins Interlace Health as chief commercial officer.

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CareConnectMD hires Ray George (Third Eye Health) as chief growth officer.

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Steve Evans, MBA (LivePerson) joins Netsmart as VP of consulting sales.


Privacy and Security

NextGen Healthcare confirms a hacker group’s claim that its systems were attacked by ransomware on Tuesday. NextGen says it secured the network and has returned to normal operations.


Other

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In the UK, newly retired doctor poses beside the forms that are required to admit a patient to an NHS hospital, estimating that nurses spend 70% of their time on paperwork. He says every new issue results in someone creating a new form that then carries over to electronic systems. 


Sponsor Updates

  • The American Oncology Network and RxLightning partner to offer AON’s community oncology practices with an all-digital approach to financial assistance enrollment for specialty medications.
  • Veradigm adds Sphere’s TrustCommerce patient payment tool to its practice management software.
  • TigerConnect remains a leader in the Clinical Communication and Collaboration category on G2 for Winter 2023.
  • West Monroe releases a new This is Digital Podcast, “How to Shift from a Project to a Product Mindset.”
  • VisiQuate will exhibit at the HFMA Western Region Symposium January 22-25 in Las Vegas.
  • Zynx Health parent company Hearst Health, in partnership with the UCLA Center for SMART Health, is accepting submissions for the 2023 Hearst Health Prize through February 24.

Blog Posts


Contacts

Mr. H, Lorre, Jenn, Dr. Jayne.
Get HIStalk updates.
Send news or rumors.
Contact us.

Comments Off on Monday Morning Update 1/23/23

Morning Headlines 1/20/23

January 19, 2023 Headlines 1 Comment

Bayer acquires AI imaging company Blackford Analysis to bolster radiology portfolio

Bayer acquires Scotland-based Blackford Analysis, which offers radiology and imaging AI tools.

State proposes $105 million to update Medical College of Georgia’s electronic records

Georgia legislators consider approving $105 million to help Augusta University Health affiliate Medical College of Georgia implement Epic

Top 10 Health Technology Hazards for 2023 Executive Brief

Communication challenges around the notification of recalls by medical device manufacturers tops ECRI’s annual list of health technology hazards.

News 1/20/23

January 19, 2023 News 3 Comments

Top News

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Bayer acquires Scotland-based Blackford Analysis, which offers radiology and imaging AI tools.

The companies worked together previously in developing Bayer’s Calantic medical imaging AI platform.


Reader Comments

From Jobber: “Re: position seekers. Would you consider sharing a link to the LinkedIn profile of health IT people who are looking for jobs?” I might be willing to do that in a weekly roundup or something, but only for people who explicitly ask me to share their names, previous job, and sought-after position in the briefest of tables along with a link to their LinkedIn that contains all their other information. But first, a question – would this provide value to those who are listed and to readers, or would I just be creating another pointless task for myself?

From Oracular Degeneration: “Re: Oracle Cerner. Mike Sicilia assured the Senate in late July 2022 that the company would move the VA’s implementation to the cloud and rewrite its pharmacy module within six to nine months. We are at six months now, so is it just about done?” I haven’t heard anything about the self-imposed April 2023 deadline.

From Epic TS: “Re: HIMSS. All Verona-based Epic employees will have the opportunity to attend HIMSS this year, so it might have quite the large population of 22-24 year olds.” Interesting, if this report is accurate. It would seem hard to justify opening up conference attendance to 10,000+ vendor employees.

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From RunFromThis: “Re: vendor exec pleads guilty. See attached court record.” [Name redacted], senior partner of [health IT consulting company name redacted], was arrested on March 4, 2022 (at the Fontainebleau Hotel in Miami at the start of ViVE-CHIME) and charged with being captured on surveillance video punching the company’s EVP of sales in the nose at 2:00 in the morning at the hotel bar. The information is public record, but I’m still not entirely comfortable running his name and that of his company over a misdemeanor battery charge. However, should you want to read more, enter citation # 202200018175 on this page. The executive-slash-puncher was 6’2” and 300 pounds, according to his arrest report, and the punchee reports on LinkedIn that the blow required emergency surgery that was followed by a quick exit from the company.


HIStalk Announcements and Requests

The biggest challenge in system implementations or upgrades, at least in some hospitals, is working up the nerve to actually pull the trigger to bring the change live knowing that while some things won’t work right, at some point you have to stop maintaining two systems. That feeling arose with my recent HIStalk server upgrade, where I fully expected issues after dozens of applications and endless custom coding so it would work with new server and database software (the term “deprecated function” comes up a lot). Most everything has been upgraded and/or fixed; web scripts and programming have been modified to work with new versions of PHP, MySQL, and server OS; the virtual firewall is finally working properly; and the new server is faster with more capacity.


Webinars

None scheduled soon. Previous webinars are on our YouTube channel. Contact Lorre to present your own


Acquisitions, Funding, Business, and Stock

Teladoc Health lays off 300 employees, 6% of its headcount, as part of a cost-saving restructuring. TDOC shares have lost two-thirds of their value in the past 12 months versus the Nasdaq’s 26% loss.

Real-time benefits tools vendor Arrive Health (formerly RxRevu) acquires medication adherence tools from UPMC Enterprises and has received an investment from UPMC.


Sales

  • Highland Rivers Behavioral Health chooses Findhelp to help its clients to connect with local social care resources.
  • Eudora Medical Center implements EClinicalWorks Cloud EHR.
  • MultiCare Health system acquires Yakima Valley Memorial Hospital and will spend $100 million to replace its Cerner system with Epic.
  • Cleveland Clinic will implement Palantir’s Virtual Command Center.

People

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Hicuity Health hires Young Ahn, MD (Jiahui Health) as chief medical officer.

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Clarus Care hires Rick Stevens (SoftServe) as vice chair and head of strategic accounts.


Announcements and Implementations

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St. Bernards Healthcare (AR) upgrades to Meditech Expanse, assisted by the company’s professional services team. It replaces Meditech’s legacy system, three ambulatory systems, and a patient portal. (Questioning: since the health system is named after St. Bernard Tolomei, why does it incorrectly omit the apostrophe from its name?)

Fortified Health Security publishes its healthcare cybersecurity report for 2023.

Socially Determined partners with Datavant to offer patient-level social risk data to life sciences companies.

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My favorite health IT market review is from Healthcare Growth Partners, which just released its annual report, whose masterfully concise and authoritative writing style always makes me a little bit jealous. Tidbits:

  • Market sentiment is showing a glimmer of rebound as the Fed attempts to steer the economy to a soft landing with a resilient labor market. Health IT market activity has been falling, but remains at a healthy level historically.
  • The rising cost of capital and concerns about a recession have reduced the risk tolerance and thus acquisitive interest in investors, but seller interest remains strong and an economic uptick could create significant deal flow.
  • Investor pullback in health IT is not being driven by company or sector fundamentals, but rather hospital financial pressure (which is easing) that elongated sales cycles.
  • High-quality growth companies continue to command premium valuations, while buyers will find relative bargains in acquiring sound companies and those with strong bookings and recurring profits.
  • Health IT sectors with the strongest valuations, as reported publicly, are analytics, revenue cycle management technology, and telemedicine. 
  • Companies have three valuation inflection points – proof of concept, growth scalability, and mature scalability.
  • Notable take-private transactions as public market valuations plummeted include Cerner, Change Healthcare, Vocera, Tivity Health, Convey Health Solutions, Castlight, and SOC Telemed.

ECRI lists its “Top 10 Health Technology Hazards for 2023”:

  1. Communication challenges when medical device manufacturers notify users of recalls.
  2. A concerning number of defective single-use medical devices.
  3. Inappropriate use of automated dispensing cabinet overrides.
  4. Undetected dislodging of hemodialysis venous connections.
  5. Failing to manage the cybersecurity risks of cloud-based clinical systems.
  6. Inflatable pressure infusers for IV bags delivering air emboli.
  7. Cross-contamination in cleaning ventilators.
  8. Improper use of electrosurgical units.
  9. Overuse of cardiac telemetry on non-cardiac patients, which causes alarm fatigue, clinician cognitive overload, and unrecognized critical events.
  10. Underreporting of device-related issues.

Government and Politics

The State of Georgia’s proposed budget calls for $105 million for Medical College of Georgia to implement Epic. The college is part of Augusta University, which is negotiating the transfer of its assets to Epic customer Wellstar. I think the August University Health hospitals are using Cerner. The top reason given by the health systems for partnering was to expand digital health offerings to improve access to care and care personalization.


Privacy and Security

A ProPublica investigation finds that online pharmacies that sell abortion pills are sending potentially identifiable website user data to Google’s tracking tools, potentially exposing customers to prosecution in some states.


Other

A case study describes how Brigham and Women’s Hospital uses an electronic handoff tool when transferring patients from ED to inpatient, yielding high clinician utilization and a reduction in clarifying calls to ED clinicians from 51% of admissions to 10%.


Sponsor Updates

  • PeriGen supports a Virtual Learning Day for perinatal and neonatal nurses titled “Partners in Practice: Uncovering Solutions and Strategies for Staffing and Reproductive Justice” on January 26.
  • Netsmart achieves ONC Health IT Cures update certification for its human services EHR solutions.
  • Ascom Americas expands its partnership with reseller Newtech Systems so that its clinical workflow solutions are available to hospitals in Ohio and Pennsylvania.
  • EClinicalWorks publishes a new customer success story, “Brookhaven Heart & MD365: Streamlining Patient Engagement and Intervention with RPM.”
  • The Authentically Successful Podcast features Get Well CEO Michael O’Neil.
  • Censinet publishes a research report titled “The Impact of Ransomware on Patient Safety and the Value of Cybersecurity Benchmarking.”
  • GHX will present at the Contract Administration Conference February 6 in Cape Coral, FL.
  • Healthjump earns NCQA’s Validated Data Stream Designation.

Blog Posts


Contacts

Mr. H, Lorre, Jenn, Dr. Jayne.
Get HIStalk updates.
Send news or rumors.
Contact us.

EPtalk by Dr. Jayne 1/19/23

January 19, 2023 Dr. Jayne 1 Comment

Most workers in the healthcare IT trenches are familiar with the US Meaningful Use program and its successor, the Medicare Merit-based Incentive Payment System (MIPS). A new study in the Journal of the American Medical Association says that MIPS gets it wrong by penalizing physicians who care for patients with complex medical needs. Researchers from Weill Cornell Medical College noted that “MIPS scores were inconsistently related to performance on profess and outcome measures, and physicians caring for more medically complex and socially vulnerable patients were more likely to receive low MIPS scores even when they delivered relatively high-quality care.”

If there’s one thing I learned as a CMIO, it’s that the team needs to be top notch at collecting the right measurements, which may or may not align with what is really important to patients and their care teams.

I’ve watched patients be treated in ways that aren’t necessarily appropriate for their situation, in the name of satisfying measures. I’ve seen physicians trying to maintain tight control of blood sugar in elderly diabetic patients because they didn’t understand how to exclude them from the measures and the physicians didn’t want to get dinged on their clinical quality metrics. The sometimes-mindless devotion to metrics just illustrates how misaligned the incentives in the US healthcare system can be.

For the love of all those elderly patients who are being overtreated due to poorly implemented clinical decision support in the EHR, if you’re in clinical informatics, please make sure your clinicians know how to properly exclude a patient to whom the recommendations do not fully apply. It will be interesting to see what comes after MIPS – I know clinicians are sick of it and primary care practices waste countless hours on the program every year.

Speaking of primary care physicians, many of my colleagues have come together for regular conversations about how to prevent burnout and promote wellbeing among physicians and office staff. When I started in solo practice, I had 2.5 full time support staff just to run the office, and I paid for a central business office to handle the back end of the revenue cycle. Most of the primary care physicians in my area are employed by one of three large health systems or a large investor-owned provider group, so they’re no longer in charge of their own destinies.

Due to the staffing crisis everyone is seeing, most of them are down to 1:1 support with a medical assistant. One of the doctors I recently spoke with is allocated 40% of a medical assistant’s time to support her 3,000-patient primary care panel. It’s frankly absurd, and she’s looking to leave when the school year is over. She has to give 90 days’ notice, so she will be resigning soon, and I can’t imagine how they are going to be able to recruit a replacement if they let the candidates visit the office and see what’s happening.

She has one child in college and one who has been in the workforce for a couple of years. One of the hot topics with her family over the holidays was the idea of a “slow work” mindset. Her eldest child works at a company that has adopted a four-day work week, which evolved after a couple of years of “focus Fridays,” where employees were encouraged not to have meetings but to give their effort to priority projects or personal development. At that employer, meetings have been either compressed into 20-minute check-ins or expanded into multi-hour collaboration session where people are encouraged to get the work done as a team rather than individually push things along an inch at a time.

Her youngest is interviewing with companies that have been deliberate in their communications about workplace flexibility and how they don’t want to be in the business of babysitting their employees. Despite stories in the media announcing the death of remote work, it seems like a lot of companies are still offering it. I know from experience that I’m more productive in a remote environment. I have fewer interruptions and can use break time productively, whether it’s rotating loads of laundry, baking a loaf of bread, or knocking out a little yard work on my lunch break. Once I’m back at my desk, I’m more focused and it seems like time flies compared to when I was in an office and had constant face-to-face interruptions from co-workers. Sure, there are interruptions, but I can manage a Slack message and respond in 1-2 minutes when I’m finished with my current train of thought versus having to immediately turn to an in-person contact and let that train run right off the tracks.

I get a ton of unsolicited emails and calls, mostly from people trying to sell me services I don’t want or need. Pro tip for those folks responsible for composing corporate communications: starting your email with “Dear Dr. HIStalk,” will at least keep me reading, where “Hey Jayne,” is going to be a direct trip to the “Block Sender” button. Sales and marketing people everywhere, please take a look at your templates and let’s all agree to make professional communications a part of general business discourse again.

Frankly, the Girl Scouts coming to my door with their much-awaited cookie order forms are doing a better job than some of the sales reps who’ve approached me lately. If you’re wondering, Samoas (Caramel deLites ) are my favorites, followed by Tagalongs (Peanut Butter Patties). Depending on which baker services your region, names may vary. And if you’re interested in appropriate wine pairings for your cookies, may I suggest this handy guide.

Several of my friends are in academics, and we recently got into a discussion about sabbatical leave. I was telling them about the sabbatical programs at some well-known tech vendors and they were surprised that sabbaticals exist outside the university world. It’s an interesting idea for companies that want to differentiate themselves and who want to make a clear statement that they want employees to be with them for the long haul. A recent opinion piece talked about the lesser-known effects of sabbaticals, including providing an opportunity for coworkers and teams to shine. The author had spent 10 years at a marketing agency and received an eight-week paid sabbatical upon reaching that milestone. She notes that in addition to providing “a proactive hedge against employee burnout, an antidote for attrition, and a protection from career wanderlust” her time away made her more passionate about her work and workplace than before.

In observing that those who managed her workload while she was out, the writer found that upon her return, those co-workers had increased confidence and willingness to provide leadership for projects. Experts agree, and she cites several studies that have reaffirmed the benefits of sabbaticals. Proponents of the practice find that sabbaticals are an investment in employee wellbeing. According to sources cited in the article, only 5% of employers offered paid sabbaticals with 11% offering unpaid leaves. When you consider how much it would cost to replace a valued employee, two months’ salary seems a relatively economical investment.

There’s a lot of discussion about the value of time away from work, particularly with recent announcements from Microsoft that it is expanding its unlimited time off policy to all US-based employees. For many, such a policy makes it tempting to take days off here, which may lead to fewer employees taking longer vacations. Research from the travel industry indicates that many individuals need at least three days away from work to de-stress, which is nearly half of the traditional week off. For most of my friends, having several four-day holiday weekends in close succession made people feel a little spoiled, and it will be hard to have only two-day weekends for a while.

Does your employer offer sabbatical leave? How has the experience been, not only for the person on leave but those left behind? Leave a comment or email me.

Email Dr. Jayne.

Morning Headlines 1/19/23

January 18, 2023 Headlines Comments Off on Morning Headlines 1/19/23

Arrive Health Creates First-of-Its-Kind Medication Access Solution with Acquisition of Pharmacy Technology from UPMC Enterprises

Arrive Health, which specializes in medication cost and benefits coverage data, acquires patient engagement and automation technologies from UPMC Enterprises and the UPMC Pharmacy Network.

Teladoc Health cuts 300 jobs to shave costs

Teladoc Health cuts 300 non-clinical jobs as it refocuses business development efforts on primary care, chronic conditions, and online counseling services.

Microsoft is laying off 10,000 employees

Microsoft, which acquired Nuance in 2022 for $18 billion, will lay off 10,000 employees through March in anticipation of slower revenue growth.

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Comments Off on Morning Headlines 1/19/23

Morning Headlines 1/18/23

January 17, 2023 Headlines Comments Off on Morning Headlines 1/18/23

VCU Health launches Home Hospital, the first hospital-at-home program in central Virginia

VCU Health develops a hospital-at-home program that will offer acute care patients the ability to receive care at home via video, remote patient monitoring, and house call visits from care teams.

Ferrum Health Raises $6 Million to Bring Artificial Intelligence into Healthcare

AI-powered healthcare analytics startup Ferrum Health raises $6 million.

Apps want to be your new doctor’s office. Is that a good idea?

The Washington Post looks at the use of smartphone apps that collect patient clinical measures and send them to doctors, concluding that if the AI/ML they use requires doctors to interpret the results, the apps can’t really solve access and cost issues.

Comments Off on Morning Headlines 1/18/23

News 1/18/23

January 17, 2023 News Comments Off on News 1/18/23

Top News

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Definitive Healthcare will lay off 55 employees, about 6% of its workforce, as part of a restructuring plan that is intended to boost profits.

An email to employees from CEO Robert Musslewhite says the company must address its cost structure since the economy has slowed and companies are purchasing more cautiously.


Webinars

January 19 (Thursday) 2 ET. “Supercharge Your Clinical Data Searches.” Sponsor: Particle Health. Presenter: Paul Robbins, MSMBA, VP of product, Particle. Particle’s team will preview the exciting results of Specialty Search, a new condition-specific record locator service. This webinar will review how to collect patient records from top Centers of Excellence across the entire country; how healthcare organizations of all types are benefiting from Specialty Search capabilities, using Particle’s simple API; and why a focused search of chronic condition data — in oncology, cardiology, endocrinology, orthopedics, and more — has an outsized impact on care outcomes.

Previous webinars are on our YouTube channel. Contact Lorre to present your own


Acquisitions, Funding, Business, and Stock

Home care and staffing company Viemed invests $2 million in ModoHealth, which offers value-based care and patient management software. Viemed will join Modo’s provider network and use its technology.


Sales

  • The San Francisco VA Health Care System will implement CareView’s Patient Safety System with help from Decisive Point Consulting Group.

People

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Michael Hawkins (Patient Discovery) joins Axuall as CTO.

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CalvertHealth (MD) promotes CTO Melissa Hall, RN to CNO and VP of clinical affairs.

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Michele Norton, RN, MSN, MS (MobileSmith Health) joins Avalon Healthcare Solutions as SVP of product marketing.

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CereCore promotes Craig McCollum to VP of Meditech International services.

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EVisit promotes Sachin Agrawal, MSc to CEO. He replaces co-founder Bret Larsen, who will move to executive board chair.

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InnovAge hires Cara Babachicos, MHA (South Shore Health) as CIO.

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Lisa Castanzo (Oracle Cerner) joins Elsevier as VP of software engineering, clinical solutions.

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Sean Lara (Akasa) joins Censinet as chief revenue officer.

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CHOC Children’s promotes Steven Martel, MD to VP/chief health information officer.

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Fred Sheffield (HealthPay24) joins TeleVox Healthcare as chief revenue officer.


Announcements and Implementations

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Lightbeam Health Solutions announces GA of Radian, a clinical and social data analytics tool designed to help providers with health equity projects.

Persown uses analytics from SAS to develop a Sepsis Monitoring and Alerting System for Hospitals and Homes (SMASH-H).


Other

The Washington Post looks at the use of smartphone apps that collect patient clinical measures and send them to doctors, concluding that if the AI/ML they use requires doctors to interpret the results, the apps can’t really solve access and cost issues.

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Safety officials in Bonner County, Idaho attribute a spike in unintentional 911 calls to skiers and snowboarders on local Schweitzer Mountain whose Apple Watches and Iphones automatically called emergency services when their fall-detection technology kicked in.


Sponsor Updates

  • Ascom Americas Managing Director Kelly Feist receives a 2023 BIG Innovation Award from the Business Intelligence Group.
  • Baker Tilly publishes a new case study, “Medical practice company implements cloud financial management platform to support evolving needs.”
  • The Fixing Healthcare Podcast features Oracle Cerner Chairman David Feinberg, MD, “How leadership can fix healthcare.”
  • Nordic releases another episode of its “In Network” podcast, “Designing for Health: Dr. Zafar Chaudry.”
  • The American Medical Informatics Association elects Clinical Architecture CEO Charlie Harp the 2023-24 chair of its Informatics Partnership Council.

Blog Posts


Contacts

Mr. H, Lorre, Jenn, Dr. Jayne.
Get HIStalk updates.
Send news or rumors.
Contact us.

Comments Off on News 1/18/23

Morning Headlines 1/17/23

January 16, 2023 Headlines Comments Off on Morning Headlines 1/17/23

Viemed on the rise following $2M investment in ModoHealth

In-home medical device and post-acute respiratory care company Viemed invests $2 million in ModoHealth, which offers value-based care and patient management software.

Why We Became a Public Benefit Corporation

Independent primary care practice management and optimization company Aledade transitions to a public benefit corporation.

Alabama medical billing company pays to resolve false claims allegations

Medical billing company Amvik Solutions will pay $153,000 to settle federal allegations that it improperly billed Medicaid for applied behavior analysis services on behalf of customer Helping Hands Academy.

Comments Off on Morning Headlines 1/17/23

Readers Write: Social Care Help Shouldn’t Come at Social Cost: Why Dignity and Ease Should Be at the Heart of Modernizing America’s Safety Net

January 16, 2023 Readers Write Comments Off on Readers Write: Social Care Help Shouldn’t Come at Social Cost: Why Dignity and Ease Should Be at the Heart of Modernizing America’s Safety Net

Social Care Help Shouldn’t Come at Social Cost: Why Dignity and Ease Should Be at the Heart of Modernizing America’s Safety Net
By Jaffer Traish

Jaffer Traish is COO of Findhelp of Austin, TX.

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The Safety Net

Social safety nets are different in each country. Some focus on poverty alleviation, economic mobility, or disaster relief. The World Bank has estimated that safety net programs have helped 36% of the poorest in the world escape extreme poverty.

In the US, we have seen federal administrations strengthen and weaken safety net funding over decades. The history of social safety nets in the US has been shaped by voluntarism, the notion that the voluntary actions and agreements undertaken by private charity and industry are preferable to state-mandated social welfare programs.

Nonetheless, the US has tens of millions of vulnerable people looking for services. 

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This is a breakdown of healthcare specific needs after analyzing 10% of searches from a population of 16 million Americans. 

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COVID-19 placed a spotlight on the vast array of needs. Our public benefit data mirrors what we heard and saw of the struggle for individuals and families.

Policy Winds

With the increasing awareness of social disparities and impact on health, we now see many major policy changes:

  • ACO REACH Model. This model began on January 1 and includes focus areas on equity, access, and community health. There are reimbursement calculations and withholdings related to the area deprivation index (API) and SDoH quality measures.
  • Joint Commission. New rules in effect January 1 include identifying a system leader who is accountable to address disparities in the patient population, as well as social needs screening and the sharing of community resources.
  • NCQA. They released new HEDIS measures, including the SNS-E measure related to assistance for plan members needing food, housing, and transportation.
  • CMS guidance letter. CMS issued a guidance letter on January 4 to state Medicaid Directors related to ILOS (In Lieu of Services) for Medicaid Managed Care, which relates to the Cal-AIM California waiver and many future waivers. The guidance strongly emphasizes the importance of measuring utilization and impact of non-traditional services such as social supports.

Private Company Technology is Accelerating Modernization

With any emerging market, we’ll see some companies taking advantage for short-term profit, multi-million dollar software costs, and a story of hype that fades post contract signature.  We will see others that aim to maximize funding going to communities, to capacity building, and to community health worker staffing. Government and private sector buyers must be well educated to avoid the expensive shiny object that doesn’t deliver.

The good news is that healthcare leaders have long had a vision for what’s possible, including Judy Faulkner and Epic, where social services digitization is found in her original business plan.

SDoH is in the spotlight, with 80 bills proposed in Congress and $90 million of requested funding by states related to social care. Requests fall into several categories,including Medicaid waivers and federal match money.

We have the opportunity to build private-public partnerships that align on key principles. Education of key stakeholders is essential.

Influence 

People go to helpers to get help. Those helpers might be a librarian, a pastor, or a neighbor. Those helpers may also be care coordinators, social workers, and hospital discharge planners.

State government can heavily influence the funding for services. Medicaid directors, Health and Human Services secretaries, commissioners, and deputies control how money is spent through Medicaid waivers, MCO contracting, non-profit capacity grants, and more. There are tough decisions to make, and there is incredible respect for people in these roles who are lobbied heavily by industry.

A large influence on these decisions is improving overall health and driving down the cost of healthcare. We all know over the last two decades of electronic health record implementations that technology alone is not the answer. Technology enables us to work more efficiently and more collaboratively, though it doesn’t solve governance, community engagement, or equitable service delivery.

State agencies want to understand the needs of their populations, where people are going to receive help, the services delivered, and when possible, the correlations with healthcare cost and clinical outcomes.

Some vendors promise a panacea of results via a top-down monopoly that goes something like this:

  • Mandate use of a specific, single technology system.
  • Force communities to use one system.
  • Force non-profits into a contract.
  • Force a per-user license model so the vendor makes more money with every user whether they adopt or not.
  • Force a one-time consent so the vendor owns data sharing.
  • Restrict federal dollars being used outside of this system.

This sounds like a good way to make a vendor rich and to skirt consumer privacy, interoperability, and non-profit autonomy.

The Choice

Procure one technology system with a hand in the face of private sector procurement or empower the community and health systems to choose the tools that make the most sense for them. Require that they report the data using standards and even certifications as the Office of National Coordinator (ONC) has supported for years.

Dignity and Ease

At the heart of this work is privacy. Imagine that you signed a single consent form for your healthcare provider to put your information into a system to facilitate a referral to a local food pantry or domestic violence shelter. But with that one action, you’ve granted more than 120 non-profit organizations the ability to access all of the personal financial, social, and medical data you reported. This is happening today because social care privacy standards haven’t kept pace with healthcare. People expect that their sensitive information will only be visible to the organizations and people they choose. Too many are blindly forced into one-time, all-in consent models in exchange for getting the help they so desperately need.

Healthcare, government, and non-profit leaders must improve safeguarding personal information by building a consumer-directed privacy approach to social care technology. Last year, the State of New Hampshire adopted a first-in-the-nation privacy protection law that established a policy framework to prioritize a person’s right to informed consent when seeking social services.

The Future of the Safety Net

  • Imagine a future where applying for state benefits is a dignified, fast, digital process, not a paper process with a custom system.
  • Imagine a future where a person in need can log in to a patient portal and see covered benefits, whether value-added, supplemental, community bank funded, or other non-profit led.
  • Imagine a future where payers can see member needs and where their member has received help (with permission) anywhere in the country, and (with permission), intervene to prevent costly chronic or other clinical adverse events.
  • Imagine a future where social workers, discharge planners, and other helpers simply use their EHR or care management system to make referrals and orders without worrying about which vendor is powering the SDoH network, a true API network model.

This is all possible. We should not be asking governments to pick winners and then learning too late about the risks to privacy and dignity taking place behind a curtain.

With network effects, community engagement, and trust building, the outcomes that we all want to see are possible. We can enact policies that do not create data silos or create monopolies with false promise. The right interoperability policies will create innovation in health and human services that are ubiquitous in every other sector.

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Readers Write: What Health IT Companies Can Expect in 2023

January 16, 2023 Readers Write Comments Off on Readers Write: What Health IT Companies Can Expect in 2023

What Health IT Companies Can Expect in 2023
By Jodi Amendola

Jodi Amendola is founder and CEO of Amendola Communications of Scottsdale, AZ.

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My crystal ball says tighter budgets, LinkedIn, and more targeted, integrated campaigns.

The beginning of a new year provides an irresistible temptation to make predictions. Unlike the ancient Romans, we don’t look to the flight patterns of birds to foretell the future, but base our predictions on what we see in the industry and the economy, what we hear from clients, technological developments, etc. Here are my predictions for what to expect this year in healthcare/health IT.

A tumultuous economy

Economists have been arguing for months about whether the US is headed toward a recession and, if so, how severe it will be. I don’t pretend to know the answer, but I do expect 2023 to be challenging for the healthcare and health IT industry given the challenges faced by providers and payers. Hospitals are still recovering from the COVID-19 pandemic and coping with rising expenses, ongoing staffing shortages, and continuing capacity constraints. In response, health systems have restricted services, laid off employees, closed departments, and even shut down entire hospitals.

However, systems are also investing in new digital technologies that allow them to operate more efficiently and expand care models, such as remote and virtual care, in the face of these challenges. The vendors who sell these products and others that support the digitization of healthcare are ramping up marketing and PR efforts to position themselves as the solutions to help systems clear these barriers.

To best reach their target audiences, what I am seeing for healthcare and health IT companies are budget considerations, such as whether to invest heavily in trade show marketing or if those dollars should be reallocated to more targeted account-based marketing (ABM), digital marketing, or integrated marketing programs.

Twitter down, LinkedIn up

I think 2023 will be a critical year for Twitter as an advertising vehicle and, quite possibly, as a viable social media platform. The uncertainty over Elon Musk’s takeover, the departure of so many staff, and Musk’s controversial decision to largely stop moderating tweets and to welcome back accounts that had been banned for misleading or false content has made brands understandably wary of being associated with Twitter.

According to a recent Media Matters report, half of Twitter’s top 100 advertisers have stopped promoting on the platform, brands which have accounted for nearly $2 billion in advertising since 2020. Some publicly announced their break with Twitter, while others have quietly stepped away. And Musk’s myopic claim that companies who choose not to advertise on Twitter are somehow engaging in censorship or violating free speech principles is not the way to woo them back. Brands have every right to avoid unnecessary and unwelcome controversy when choosing where to advertise.

By contrast, we’re seeing heightened interest among clients in LinkedIn as a marketing and advertising platform. The oldest of the social media platforms, LinkedIn has evolved from a glorified jobs board to a place where companies — including healthcare providers and payers — research vendors, network, and promote themselves.

LinkedIn content is becoming richer and more interesting as well. Yes, there are still plenty of photos of people sitting in hotel ballrooms captioned: “Excited to be attending the annual Widget Trade Show in Walla Walla,”, but creative brands are using it to tell stories and connect with target audiences on a deeper level. To encourage this, LinkedIn is adding content-friendly features, such as Creator Mode, Auto Embed, and image templates.

As LinkedIn becomes more important and versatile, brands would be wise to re-evaluate their approach to the platform with an eye toward expanding their content to engage target audiences beyond what they’ve traditionally posted.

Marketing and PR integration

It’s long been a good idea to integrate PR and marketing, but at many health IT companies, they are still separate silos. With tight budgets for both likely in 2023, it’s never been more important that they work closely together to achieve shared goals, measured using agreed upon performance metrics.

Comprehensive, integrated marketing programs that include webinars, events, digital marketing, and account-based marketing, in addition to media relations, social media, and thought leadership activities, will deliver better returns than separate, disjointed campaigns and help rise above the noise.

That also supports another 2023 trend: companies focusing more on strategic messaging and marketing to reach specific prospects. In a tough economy, it makes sense for businesses to focus on satisfying their most important accounts and landing the whales that could make the difference in a difficult year. Making the best use of tight resources and budgets through integrated marketing and PR campaigns can make all the difference.

Marketing resolutions

January is a great time for making resolutions, as well as predictions. In anticipation of what is likely to happen this year, here’s what healthcare and health IT companies should do:

  • Look for new ideas and partnerships that work within their budgets while continuing to deliver great ROI.
  • Integrate marketing and PR. Synchronizing efforts delivers a greater punch than pursuing separate tracks. If 2023 does prove to be a difficult year economically, it’s even more important to deliver a strong, coordinated message.
  • Take creative risks. One of the great things about marketing and PR is that it’s not static; there’s always a new medium, platform or strategy to explore. This is going to be a good year to go exploring.

Whatever your resolutions, I hope you achieve them. Here’s to a happy and fulfilling new year.

Comments Off on Readers Write: What Health IT Companies Can Expect in 2023

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