Curbside Consult with Dr. Jayne 2/24/25
I’ve written previously about the cost of healthcare and health tech conferences and the need to make sure that attending is worth your while. I skipped ViVE in favor of HIMSS primarily because more of my clients or potential clients will be attending HIMSS and it’s a great way for me to have in-person meetings without having to fly across the country.
Still, it’s a substantial investment from both a monetary and time management standpoint. I usually stay at the Palazzo when HIMSS is in Las Vegas, but I went with a more cost-effective option this year even though it’s a bit of a hike to get to the convention center. I’m sure I’ll be questioning that choice when I’m walking 10 miles a day, but my accountant will be happier. I’ve already mapped out the best way to make it to the sessions without having to walk through a smoke-filled casino, so that’s something especially since my route takes me past a spot where I can grab some gelato if I need a boost.
A reader recently asked Mr. H his thoughts on the value of attending health tech conferences as a frustrated patient. He provided a summary of why it might not be the most productive way to advocate on behalf of patients, and I agree with his points. However, I’d like to add a few thoughts of my own for people working on the vendor side:
Although patients aren’t your target market since they’re not paying your invoices, they should be part of your product management and development processes. Similar to the patient and family advisory groups that many care delivery organizations have, they could provide valuable insight into whether the features and functions you’re planning are going to hit the mark or whether they’ll just result in spending that doesn’t move healthcare forward.
If one is going to spend a decent chunk of change enhancing your product, doesn’t it make sense to deliver the best value possible so you don’t have to revise it in the future? I don’t always trust the provider organizations to really understand what patients need, nor do I trust them to understand what their staff needs. I’d be out of a consulting job if they did this well in the first place, but I’m happy to educate them.
There need to be better ways to make sure your customers understand what new features were intended to do and how to implement them in a streamlined fashion. There also should be better incentives to help your customers use things properly. Consultants have made a tremendous amount of money coming through after a botched implementation and reworking things so that workflows are effective and efficient.
Unfortunately, there are some oddities in certain EHR software that if you don’t do it right the first time, it’s nearly impossible to correct. Anyone who had to work with the McKesson Horizon orderable pick lists, which displayed in the order in which they were built and had no mechanism to reorder, knows what I’m talking about. If you’re a vendor who still has content like this, please, for the love of all things, do something about it.
Although I agree with Mr. H’s comment that software vendors can’t fix the problems that are inherent with our dysfunctional US healthcare system, I do think that vendors can benefit from understanding how that system impacts patients, clinicians, and other users of the systems they produce. Understanding the baseline level of frustration experienced by users can help influence intuitive design as well as features and functionality.
I’ve been in this industry a long time. I’ve seen how the attitudes of my friends who are on the product management and development sides of the house have changed now that they’re older and have had more encounters with the healthcare system. It could be a little thing, like making sure that an error message is helpful and informative versus obnoxious and interruptive, that makes a difference in a user’s day.
The healthcare industry needs to do a better job of addressing the needs of frustrated patients, regardless of whether they attend a conference. I had an absolutely awful experience at a local institution last fall, complete with HIPAA violation. I returned a scathing response on my patient satisfaction survey and checked the box requesting a call from someone at the officel. I never heard from anyone. I also sent a letter to the departmental administrator, with zero response.
Want to know how I finally got a response? By taking the solicitation card from their annual alumni campaign, writing “no donation this year due to poor care at the institution,” and mailing it back in the business reply envelope. Patients shouldn’t have to resort to that in order to get attention.
Over the last several years, I have seen more people attending conferences in the role of patient advocate. Although some may be merely symbolic, others are using the opportunity to shine a light on what really happens in the industry and to raise awareness of chronic conditions where technology can really have an impact, such prenatal care and treatment of mental health. I would be interested to hear more from patient advocates that attend conferences to learn about their strategies for trying to drive change. Individual patient needs and opinions may not drive markets, but if you had strong advocates representing large cohorts of patients, we might see the needle move, even if it’s just a little bit.
In talking with some of my industry colleagues about their HIMSS plans, it sounds like many of them have cut back on their booths this year. Many have booked private meeting rooms in which they can meet clients, while others are just planning to be in town and host lunches and dinners to meet with prospects and customers but still save on costs.
I tried to look up the pricing for a 10×10 booth and it looks like you can’t see it directly on the website this year. Instead, you have to talk to the HIMSS25 sales team. I noticed on the exhibitor page that they’re listing 26,800 registrations under the Attendee Highlights section, which is a far cry from the HIMSS heyday when we used to see more than 40,000 people in attendance. When you’re a health system running at a 1% margin, it’s easy to see how conference budgets aren’t a priority.
What are your HIMSS plans, and how have they changed from previous years? Are there any particular sessions to which you are looking forward? Leave a comment or email me.
Email Dr. Jayne.
Re: Hard drives containing patient medical records This is not surprising to me. At all. Billions of mass storage devices…