Readers Write: Virtual Care Isn’t What It Used to Be – It’s Getting Better

Virtual Care Isn’t What It Used to Be – It’s Getting Better
By Derek Streat

Derek Streat is CEO of DexCare.

Virtual emerged as a vital access bridge during the pandemic, ensuring that patients received on-demand care while living in lockdown. As society transitioned back to normal, public use of virtual care inevitably declined. Today, as we watch market shakeups as companies shutter and shrink, critics are quick to point out that virtual fell short and will never replicate in-person care. That’s a shortsighted outlook, because like any technology, virtual is undergoing a natural pivot.

The industry grew too fast, but disruption drives progress, creates new applications, and forges pathways for value creation. The technology that is powering virtual care has matured from simple, one-off video consultations into an adaptive strategy that complements in-person care to balance a health system’s limited capacity.

Virtual care 2.0 is underway, and at just the right time. With 11,000 Americans aging into Medicare each day and not enough primary care doctors, a new model for how care is accessed and delivered is required. Virtual is a critical backstop to meet the rising demand for care while reducing the pressures on clinicians.

The reality is that not everyone needs to see a doctor in person. It’s the type of appointment and routing to appropriate venues of care that counts. Instead of follow-ups, consultations, and common conditions clogging up urgent care clinics, emergency rooms, or taking away from a doctor’s finite time, health systems can redirect patients to a virtual appointment, a clinic, or a nurse practitioner. Modern care orchestration is multi-modal, predictive, and powered by real-time intelligence to ensure that patients receive the right care, at the right time, in the right setting.

But how can a health system guide a patient to the right modality on the fly? By operating in real time and having the digital flexibility to coordinate how, when, and where patients select care. It’s about having dynamic controls to precisely administer system-wide resources to match demand against capacity. Virtual is part of a broad portfolio of care that underpins convenience for patients while managing workforce resources by the hour, day, month, or quarter.

Consider Kaiser Permanente’s multi-modal approach. By integrating virtual consultations, online check-ins, and secure messaging, the health system enhances patient access while optimizing resources before and after in-person visits or by reducing the need for patients to physically see doctors altogether. The net result is more time for clinicians, greater choice for patients, and the delivery of quality, clinically appropriate care.

Virtual is no longer a button for patients to push, but rather a technology to promote flexibility and growth. For many health systems, virtual is being applied in innovative ways to address more complex patients’ needs.

Health systems can extend the reach of care by offloading routine visits to virtual. These can include check-ups, preventive, and chronic-condition management. The impact is time saved at multiple touch points throughout the delivery pipeline, allowing for a responsive patient experience while liberating resources to focus on acute care and higher complexity cases.

Disruption isn’t failure. It is fuel for innovation. Virtual care is evolving, not fading, and is a cornerstone to a growing mix of care venues, including services, locations, and providers. It’s not about replacing doctors, but rethinking how and where care is accessed to extend workforce resources. This isn’t the slow, phase out of virtual care. It’s just the beginning of a smarter, more agile health system.