Morning Headlines 3/13/13

Venture-Backed Appature Sells to IMS Health

Seattle-based Appature, a cloud-based marketing service that likens itself to the salesforce.com of marketing, is acquired by IMS Health, a health data distributor that helps define effective target markets within a population. The goal is to deliver an end-to-end marketing campaign tool to help hospitals increase brand awareness and manage patient engagement. Details of the deal were not disclosed, but rumors place the sale price north of $100 million.

athenahealth Completes Acquisition of Epocrates

athenahealth completes its $293 million acquisition of Epocrates and will begin working collectively to redesign its physician tool sets.

Web health records firm expands to Boston

Cloud-based ambulatory EHR vendor CareCloud will open an office in Boston joining athenahealth, eClinicalWorks, and a host of others in a growing EHR epicenter.

JCHC Transition To EHR, New Attendance Mostly Positive

Nurses at Buffalo, WY-based Johnson County Health Center go live with CPSI this week, physicians will follow suit in May.