HIStalk Promotion Toolkit

Concord Technologies, CEO Interview Promotion Plan

A concise publicity, social, and LinkedIn strategy to maximize value from the HIStalk interview with William Cavanaugh.

1. Key Pull Quotes, 1 to 2 sentences

We process 22 million pages a day through our network, one large EHR customer does 90 million documents a month.
High scale signal that captures attention.

There are two hundred thousand disparate healthcare entities and thousands of software vendors, yet many still operate with an email or fax mindset.
Sets up the industry problem clearly.

We call it Practical AI, classify, extract, and insert what matters from unstructured documents in real time.
Short definition that avoids hype.

You do not need FHIR, HL7, a QHIN, or an HIE, click Send Document from any EHR and the receiver gets it, then we make it meaningful.
Positions simplicity and universality.

2. Promotion Plan, at a glance

Pre announcement

Teaser post with a pull quote and social card, timed to release with the interview.
Email to Concord subscribers, short paragraph, link to HIStalk interview.

Release day

Company LinkedIn post, quote, short caption, tag HIStalk and William Cavanaugh.
CEO LinkedIn post, first person note, link, ask a question to invite comments.
Thread on X, one post per insight, each linking back to the interview.
Short blog on Concord site that summarizes the interview and links out.

Sustain

Mid week follow up, three takeaways for CIOs and CMIOs.
Short video clip of the CEO delivering one quote, post on LinkedIn and YouTube.
Long form LinkedIn Article that expands a single idea from the interview.
Month later reflection post, what leaders asked or noticed after reading.

3. LinkedIn Strategy

Company page

Use branded quote cards, pin the launch post for one week.
Hashtags, #HealthcareData, #Interoperability, #DocumentIntelligence, #HealthTech.
Optional, sponsored post targeting health system executives.
Publish a LinkedIn Article with a deeper dive on one problem and solution pattern.

CEO personal profile

First person post with a quote and one anecdote, link to the interview.
Add the interview to Featured content, reply to every thoughtful comment.
Short selfie video that highlights one surprising stat and invites discussion.
Follow up post weeks later with lessons learned since the interview.

4. Content Assets

Quote cards, 1080 by 1080 images, interview quotes plus Concord branding.
Short video, thirty to sixty seconds, CEO delivers one strong line.
Blog summary, key insights, subheads for scan ability, link to HIStalk.
Email newsletter blurb, subject that calls out a stat, link to interview.
Press mention, short note to relevant trade media with one data point.
Landing section, on Concord site, In the Press, link and call to action.
Webinar follow up, From fax to AI document intelligence, invite list from LinkedIn reactions.

5. Simple Timeline

Date	Activity
Day 0, release	Teaser, company and CEO LinkedIn posts, email blast, X thread, blog summary.
Day 2	Three takeaways post, ask for comments from CIOs and CMIOs.
Day 5	Short video clip post, CEO replies in comments to lift reach.
Week 2	LinkedIn Article, deeper dive on one insight, tag partners where relevant.
Week 4	Reflection post, what leaders asked after reading, link again.
Month 2	Webinar invite that riffs on the interview themes.

6. Metrics to Watch

Clicks to the HIStalk interview and time on page.
Engagement on LinkedIn, reactions, comments, shares, save rate.
Follower growth and inbound inquiries on the company page.
Referral conversions on Concord site, downloads or contact forms.
Cost and click through of sponsored content if used.

Optional, request ready to post captions