From You’ll Know Who: “Re: Horizon Enterprise Revenue Management. Some observations from MCK’s January 26 conference call. It was said that HERM was designed ‘with an architecture similar to our clinical systems,’ which means it isn’t the same and not likely to be very integrated. Still scratching my head on the HERM amortization costs. Software revenue had to be deferred for ANY contract that mentioned HERM before it became GA. Now that it’s GA (supposedly), why is profit still declining and why did it trigger so much incremental amortization? McKesson tried to develop HERM quick and cheap in India, and when it didn’t work, executives were fired and the rumor now is that development is moving to Mexico. What happened to the original pilots, Gwinnett in Atlanta and Peninsula in Maryland?” All unverified. I still haven’t heard back from the Baptist CIO. I’ll say this: revenue cycle has been the Vietnam War of some big vendor superpowers. I was also thinking – is this the first product McKesson has actually built from scratch rather than bolted on from an acquisition? Maybe not, but I just can’t think of others.

From Lady IT: “Re: Sisters of Saint Francis. The rumor is true. I work for the vendor who is being displaced.” Hoosier is working there and agrees, saying Epic was chosen over McKesson.

From Bobby Orr: “Re: Rutland. They actually went Cerner for the EMR, not GE. Also, the vendor relationship movie was excellent. I think I’ve met some of those people in real life.” I thought that parody of bargain-seeking customers was funny, with excellent acting. Like my hero from the video says, we can do this!

From PeaPicker: “Re: CCHIT. Their committees haven’t met in a month and have done nearly nothing since early fall. CCHIT is completely focused on ARRA and has no interest in anything else.” Like the rest of the industry, unfortunately.

From Arnell: “Re: Riyadh Military Hospital. Is this a loss for QuadraMed? Saudi Arabian National Guard went live with then-Misys CPR in Fall 2004. Those implementations were also military hospitals. As a side note, it is interesting that when issues were created for that project, severity levels were determined by whether there was a member of the Royal Family involved as a patient or user.” Not much different than the small community hospitals I’ve worked in, where the entire facility went on red alert when a relative (even a distant one) of the hospital administrators or key doctors showed up. I’m not making this up: at one small hospital that was owned by a national for-profit chain, we management team members were convened in emergency session because the mother of our obnoxious eye surgeon had been admitted. Apparently the care those administrators oversaw for everybody else wasn’t good enough for people with connections. I wouldn’t exercise that privilege, though: I think you increase your chance for medical misadventure by breaking out of the routine.

From PBnJ: “Re: industry newbie. Which HIT publications should I subscribe to to learn, preferably free or low-cost ones?” You’re asking the wrong guy since I don’t read a single one of them, either hard copy or online, except for Inside Healthcare Computing. Try this test: go to the online site or current issue of any of them. Ask yourself, “Which stories gave me timely information that I can truly use in an informed manner?” Read the bios of the people involved – have they ever worked in healthcare? How quickly did the publication report on real news? Is the reporting balanced, or just typical fluff? If articles covered hospitals or people you know, were they accurately portrayed?

In honor of my intentionally politically incorrect logo, a reader sent links to smoking doctor posters from the 40s. I think I’ve run a couple of them before (Link 1, Link 2, Link 3). The guy above must be really good if the comparative size of his reflector is any indication. Using doctors to pitch cigarettes reminds me of the early days of the White Castle hamburger chain, which fed doctors and nurses workers free if they showed up in uniform, which inspired confidence in their product (kind of like the HIMSS conference). In those minimally regulated days before In-N-Out and Five Guys, people were wary of eating hamburgers in restaurants, probably for good reason. 

I ran across Audit Integrity, a free online tool that claims to be able to identify shareholder risk measured by “corporate integrity”, mostly related to accounting practices. The higher its AGR number (up to 99 since it’s a percentile), the better. I checked a few healthcare-related ones: Cerner (42), McKesson (5), Eclipsys (7), Quality Systems (54), athenahealth (99), Dell (2), and GE (1). I’m sure there is disagreement as to its criteria and usefulness, especially among the low-numbered companies.

Wales NHS will introduce a new clinical portal that allow clinicians to view patient data and perform limited order entry. It will eventually allow clinicians to see a patient’s health record that includes information from physician practices once they work out information governance issues. The guy in charge makes subtle fun of NPfIT and it’s big bang, big bucks strategy. Wales kept it simple and its price tag was under $5 million. The portal has an interesting privacy approach: patients have to give their consent every time someone tries to look at their record.

CPSI’s Q4 numbers: revenue up 5.3%, EPS $0.33 vs. $0.44. The company blames hospital uncertainty about meaningful use, among other factors, as the reason it missed estimates. CEO Boyd Douglas from the conference call: “I think there’s obviously there’s hesitation on the part of new system sales. Some of that is coming from waiting on again while we have got the interim final rule, we still don’t have the final rule. And I think frankly, there’s some degree of skepticism out there amongst some of these hospitals about whether the money is really available, whether they really think they can meet meaningful use, things like that. And I think that will certainly turn once you start seeing some money flow. But hopefully, it will turn sooner than that.”

Quarterly results for Quality Systems/NextGen: revenue up 14%, EPS $0.46 vs. $0.46. Investors didn’t like the absence of an ARRA-fueled jump, punishing the stock as shares dropped from over $60 to close Friday at $51.54.

Albert Einstein Healthcare gets a mention in the local business journal for its $100 million EMR project. It’s happy about the prospect of ARRA payments, but concerned that only 50 of its 350 owned physicians will be eligible for stimulus money. They say that doesn’t make sense because they use different tools in their practices than they do in the hospital. A Pennsylvania Medical Society spokesperson also expressed concerns about the 80% CPOE requirement for practices, saying that as an example, radiology centers are not covered by the rules and therefore have little incentive to receive electronic orders.

McKesson announces GA of Horizon Practice Plus 12.0.

Expensive politically correct action at Regional Medical Center (SC) results from its well-intentioned celebration of IT accomplishments, at which an employee in a gorilla suit handed out bananas at the “We’re Bananas For You” event. They always introduce their main speaker at those events with the sounds of “Hail to the Chief,” the timing of which offended someone whose outrage trigger meter must be set at 11. That’s good for an out-of-town diversity consultant, who gets a $78,000 contract to deliver a 2.5 hour mandatory employee in-service. Their Cerner implementation that was cause for celebration is going fairly well after some initial bumps.

The $28 million Epic implementation of Altru Health (ND) gets a mention in the local paper. A selling point: patients will get a single monthly bill that covers both clinic and hospital charges.

Omnicell’s Q4 results: revenue down 11.9%, EPS $0.02 vs. $0.10. They’ve had some big Pyxis replacement wins, but those haven’t helped the bottom line so far.

Patrick Soon-Shiong, the drug billionaire with a big interest in interoperability, announces the spinoff of Abraxis Health from Abraxis BioScience. The new company will deal in personalized healthcare and molecular profiling. According to the press release, “Abraxis Health plans to develop a proprietary model for the delivery of healthcare, requiring a unique global computer software and hardware infrastructure that integrates patient data management, bioinformatics, discovery, molecular medicine and clinical development. Abraxis Health currently is designing and acquiring the necessary infrastructure and plans to acquire and internally develop the hardware and software modules to organize and integrate the data streams that form the foundation of this interactive database.” I’ve heard rumors that his foundation provided financial support to CAeHC, which recently benefitted from the unseating of CalRHIO as California’s statewide interoperability organization. Whatever group controls that project will be the conduit for billions of federal stimulus dollars in addition to sitting on a potentially lucrative database of patient information.

Iatric Systems brings in Aprima as its PM/EMR partner for physician practices connecting to Meditech. Aprima, as I have to remind myself every time I read the name, is the former iMedica. I interviewed CEO Michael Nissenbaum in the summer of 2008. He’s a straight shooter, even when I asked him some very direct questions (some of the best I’ve come up with on the fly, if I may humbly and impartially suggest).

News from President Obama: stung by low approval numbers and voter backlash, healthcare is apparently no longer his administration’s showcase issue (since he didn’t mention it in his weekly address), replaced now by a new windmill at which to joust: reducing the crushing deficit that, according to him, is not his administration’s fault. I’m still anxious to be proved wrong about my Jimmy Carter reference from Inauguration Day.

A cardiologist is sentenced to four years in prison for underreporting taxes he owed on the estimated $40 million he made from day-trading in the late 1990s. He also has to cough up $16 million in back taxes, which must be extra painful since his portfolio went down in flames in 2000 along with the dot-bomb companies in which he was investing.

Billboards sprout up in South Florida as hospitals put up real-time ED wait times along busy highways, elbowing each other for market share of business that they always claim is a money-loser. Fast food restaurants and other businesses that rely on fast service don’t do this, of course, since McDonald’s would be out of business if they couldn’t promise fast service except when the sign says.

Inga did a really good interview with hand surgeon Neil Zimmerman, MD on HIStalk Practice:

But I’m very, very mobile now. I never know when I’m done with surgery. Some days it’s 1:00 p.m., some days it’s 4:00 p.m., but I just said, “Okay, I’m out of here,” because I can take my laptop, or I can even use my home computer and just VPN into our system and I’ve got every piece of paper that I can if I’m sitting in the office. For me, it got me out of the office today — I was done at 1:00 p.m. — it got me out about three hours earlier because I wasn’t sitting doing all my stuff there, which I normally would be, or taking home all those charts.

A preliminary report by the Massachusetts attorney general finds that insurance companies pay some hospitals and doctors twice the rate as others, with the main driver being the clout of the individual providers. “Everybody knows that there is dysfunction in the system, and nobody is happy with it. These rising costs are unsustainable. If we don’t do something about it, the only thing we’ll be able to afford is health care. No one will have money for food or housing.”

Michael Jackson’s father wants UCLA’s medical records pertaining to his son’s death so he can figure out how much to sue someone for. He claims there’s no doctor-patient privilege because MJ was long dead by the time he was taken to the hospital.

A British doctor living in Texas is in trouble for claiming a link between MMR vaccine and autism, which led to a resurgence of measles in England as moms passed on having their kids vaccinated. Lancet published his study that involved only 12 patients, including research in which he paid attendees at his son’s birthday party to give him blood samples. Reviewers say he was dishonest and irresponsible, noting that he was getting lawyer kickbacks from patients suing vaccine manufacturers. On the other hand, there’s a lot of money in traditional medicine that doesn’t want the apple cart upset, so who knows?

E-mail me.

 View/Print Text Only

From Ex-Cerner Guy: “Re: Yale New Haven. You’re not wrong, just early. Epic will unite all three facilities on a single enterprise-wide platform. Details are being worked out.” I have lots of moles feeding me information, some of them very well connected, so here’s the real story. YNHH recently hosted Epic demos and is actively discussing a system-wide implementation with them, but they are still working out the details and trying to figure out the money issues (back to rumor, someone told me over $150 million). They are reportedly not considering alternatives, possibly due to a strong desire to share data between the hospitals and their practices, which is an obvious Epic strong suit.

From Certifiable: “Re: Sisters of St. Francis. The chain of 10-12 hospitals in the northwest Indiana area has signed with Epic for virtually all applications.” Unverified.

From GoogleWave: “Re: HIMSS10. A Google Wave has been set up. You must have a GW account to access. Search for HIMSS10 and join.” HIMSS is always dabbling with Facebook or Twitter or whatever tech fad du jour their marketing people convince them is cool. I’ll bet money right now that, like its one-time experiment with live-blogging the conference, its Wave won’t be around for the next one.

From Jedi Knight: “Re: HITSP’s ‘wake’. I was there and it didn’t feel particularly sad to me. Everyone is wondering what the successor will be; HITSP2 or some other acronym. Somebody has to turn vague federal mandates into specific implementation guides, after all. My personal feeling is that whatever is next will be a lot more paid employees and fewer volunteers. There is a giant pile of money being dumped in here after all for the beltway bandits and lobbyists to jump into. It’s a shame for the volunteers, but also interesting to think that there is a core group of seemingly salaried standards people from federal agencies and large companies doing all this work. It was also interesting to watch the attendance over the years; a small group swelling to a large group as newcomers were sent in to figure out how to get some ARRA pie. Then, to dwindle back down to the diehards who did all the work.” The government has extended HITSP’s contract until April 30 (without further payment) so it can participate in HIMSS and the Interoperability Showcase. They are trying to convince the board members to stick around until the newly extended end of the line.

From Anthony: “Re: Boxtee. There is also a neat iPhone app for Boxee that allows you to use your phone as a remote for your laptop.”

From The PACS Designer: “Re: Microsoft Office 2010 Beta. If you are contemplating the purchase of Microsoft Office for a new PC, you might want to wait a bit. Microsoft has posted their new Microsoft Office 2010 Beta for everyone to view and also try some new added applications such as Microsoft Office Home and Business 2010.” That’s advice that I will use since I’m on a trial version of Student and Home or whatever the cheap version is called. I don’t have much choice but to either buy or re-install since, in typical Microsoft fashion, its installer assured me that my existing Office XP installation would not be affected, but now I can’t open any of the old versions without getting the dreaded “Preparing to Install” error that means it really did. Be cautious if you try the Beta. Since I don’t often say nice things about Microsoft, here’s one: OneNote is darned cool, although they don’t really seem to understand how to market it since it’s rarely mentioned.

From Mallory Keaton: “Re: showcase. Whatever happened to your idea of having a (not) HIMSS event to showcase selected new healthcare-related technologies? One or two days in a non-expensive setting. It was, and still is, a great idea.” I’m going to reply personally to Mallory, but here’s my problem: I was really stoked about the “unconference” idea, but I have no time between my hospital job and HIStalk. I’m long on ideas, short on time, unless I go part time at work or learn to Halamka-nap instead of sleeping for six hours. I guess I could contract with someone to do the heavy lifting, but that’s another management headache right there.

From JN: “Re: logo. Am I the only person who thinks that your graphic of a presumed doctor smoking a pipe is a little over the top? Do you have any plans to change it?” (a) yes; (b) no. Actually some other folks obsess over the logo (“he’s SMOKING and it’s 2010, for God’s sake”) without seeing the anachronistic 1950s irony that I strongly signaled with the Ben Casey head reflector thingie. On the other hand, I like hearing that criticism because I know I’m getting new readers — the old ones have heard me explain it many times in the past (use the search box to your right to find “reflector” and you will see). My HIStalk Mobile logo guy is not smoking, so at least I’m showing progress.

From David: “Re: Meaningful Use. Do you know where the technical specifications for the quality measures are located?” Some information is in the incentive program document, but maybe someone knows a better source.

From Sinead: “Re: HIT worker shortage. How does the situation bode for us with new undergraduate degrees in healthcare informatics? Is there a place for us without healthcare experience, or are those degrees suited only for currently employed nurses or clinical workers?” I’ve been asked that question a couple of times in the last few days. First of all, you are always better off with more credentials and yours is a timely degree. However, as you noted, when employers look for “informatics” employees, that often means nurses with no formal informatics education (maybe an ANCC certification or 10×100 at best) or perhaps a dabbling doctor, but with hands-on implementation experience and peer credibility. The health systems in which I’ve worked (big ones) did not have formally educated informatics employees that I can recall. Perhaps you have technical experience such as programming or project management? Reader input, please.

The RSVP page for the HIStalk reception at HIMSS is now open. We’ve maxed out signups pretty fast in years past only to have a mountain of leftover name badges of people who RSVP’ed but didn’t come, so please don’t take up a spot if you aren’t sure you can come. Your hosts are Encore Health Resources, Symantec, and Evolvent, so thanks very much to them. I’m not exactly sure what’s on the agenda beyond lots of food and drinks, but it doesn’t matter anyway because the attendees are scintillating on their own.

Hamilton Healthcare System (TX) signs up for applications from Healthcare Management Systems.

eHealth Initiative announces new board members, including Robert Marotta, Esq. of WebMD (chair) and William Jessee, MD of MGMA (vice chair).

The American Occupational Therapy Association is working with Cedaron Medical to develop and EMR and documentation system for OTs.

I’m not a fan of unions, but congratulations to the Teamsters, who get McKesson’s shareholders to agree that the company can’t pay John Hammergren’s family big money when he dies without first calling a shareholder vote. He’s already got $80 million in retirement money socked away on top of his $29 million annual income last year, but his family would have received another $3.5 million at his demise, not to mention another $30+ million in posthumous benefits that aren’t impacted by this new policy. MCK shares are up 139% since he took over in 2001, which isn’t terrible (about the same as competitor Amerisourcebergen) but still behind HIT competitors such as Cerner (up 366%) or Quality Systems/NextGen (up over 2300%).

I am honored to report that Vocera has joined HIStalk Mobile as a Founding Sponsor. David Brooks and I appreciate their support. We have other Founding Sponsors on board to announce shortly. In the mean time, e-mail me your thoughts about the iPad in healthcare, although I’m taking into account that in my January 2007 poll, 84% of you said the iPhone would have little to no impact on healthcare (doh!)

AT&T reports Q4 numbers: revenue down 0.7%, earnings of $3 billion, up 26%. Also announced: the company will spend an additional $2 billion in wireless network improvements this year, it added 2.7 million new customers in Q4, it activated 3.1 million new iPhones, and it’s offering an unlimited iPad data plan for $30 per month.

A couple of readers e-mailed me about the McKesson earnings announcement, wondering if the company is having problems with Horizon Enterprise Revenue Management since they wrote off some of their investment. I’ve e-mailed the CIO at Baptist Health System (KY) to see how well they’re doing as the first go-live, but haven’t heard back. As one reader wants to know, “is HERM following ProFit and Soarian?”

Riyadh Military Hospital in Saudi Arabia will implement Web-based clinical systems from ICT Health.

An interesting Q&A with Dan Rosen, assistant vice chancellor for personalized medicine at Vanderbilt, about its DNA sample database called BioVu and the Vanderbilt Electronic Systems for Pharmacogenomic Assessment:

The second thing we want is for BioVu to act like a giant clinical laboratory. The idea is that we all see the increasing robust science of genetic or genomic variation as ultimately coming to the bedside … It’s a pretty commonly held vision that at some point in the future a doctor will write a prescription and the electronic health system will say, ‘That’s the wrong drug,’ or ‘That’s the wrong dose of the drug for that patient,’ or ‘This particular patient doesn’t have the disease that you think they have because of genetic variations of some type.’ While people talk about that kind of vision, actually executing it presents a lot of practical problems, such as which genetic variants would you actually want to act on? What would be the strength of evidence? How expensive is it to do this? What information technology challenges are there? How do you store huge amounts of genetic data on huge numbers of patients, and access it rapidly?

Also going Epic: Genesis Healthcare System (OH), although the article isn’t clear on whether it’s inpatient, practice, or both.

E-mail me.

HERtalk by Inga

From YellowPad: “Re:iPad. I am interested to hear what HIStalk and its readers have to say about the iPad. I’m not sure why the market needs yet another device in addition to laptops, Kindles, and smartphones. On the other hand, Steve Jobs hasn’t made too many mistakes. My nine-year-old daughter wants one — that speaks volumes.” Like your daughter, I think it looks really cool and I’d love to have one to play with. However, it remains to be seen whether it can achieve widespread HIT adoption given its unique size, its price, and its lack of features compared to a notebook. I told Mr. H that I couldn’t see myself slipping the iPad into my purse on the way to a cocktail party, like I do my iPhone. And I wouldn’t want to use it all day, given the on-screen keyboard. However, if I traveled more, I’d like having one to take on the plane because it would make me look really hip.

From Weird Andy: “Re: $7 million to track down stolen hard drives. Well, yes, I bet there are some other people who think that it is a stimulus. However, instead of having a choice of where the $7M would be used, whether to buy equipment, reduce layoffs, improve facilities, or other options.”  All true, although in this case it was an (evil) insurance company that had the disk drives stolen and is now spending money for damage control. I bet those 700 temp employees aren’t complaining.

Rutland Regional Medical Center (VT) kicks off its $15 million EHR initiative and announces the project’s code name: SNOW (Simple Navigation to Online Wisdom). The project is scheduled to take 19 months to complete. I’m assuming GE is the vendor, since last fall Rutland agreed to serve as a national host site for hospitals considering GE products.

A Dell-sponsored survey by HIMSS Analytics concludes that data center demands for small and medium hospitals will increase 20-50% over the next two years. I’m sure Dell and its investors liked those results.

Valley Medical Center (WA) licenses Sunquest Collection Manager to automate specimen collection. Sunquest also recently installed its LIS and ICE Desktop solutions at employee clinics for the global airline Emirates.

Officials with University Medical Center (NV) say that personal information on traffic accident victims has probably been leaked from its trauma center. For more than three months last year, someone allegedly was selling patient information to personal injury attorneys. The FBI is involved.

McKesson and HP announce they are collaborating to accelerate EHR adoption among independent physician practices. The companies are bundling McKesson clinical and PM applications with HP solutions and including training, implementation, and local support. The program will be executed through HP distributor Tech Data. Good move, I’d say. McKesson seems to recognize that most practices, unlike hospitals, lack the internal resources required to coordinate the technical aspects of an EHR installation. And, despite how popular SaaS is becoming, there are plenty of providers who still insist on an in-house server. Offering a turnkey solution is going to appeal to a large constituency. HP is also a winner here because it’ll have a chance to increase its footprint in the small physician office space, a market where they’ve not been much of a player.

A reader forwarded me this link to a blog compiled by Texas Orthopedics. Several of their physicians and other Texas clinicians are currently in Haiti helping earthquake victims. A few excerpts from real life heroes in action:

• Our team performed around 14 surgeries today with 16-17 in-house patients remaining. The RNs and doctors will be taking turns over night to stay with these patients and take care of them.
• The ORs at the Haitian hospital are like open out houses. Enclosed spaces with slits in the top of the walls to the outside. Our team converted a room into a two-bed OR with AC and an autoclave.
• Today two women were getting their amputations revised, which involves cutting more of the leg off. They had spinals and were in no pain. Both of the women started singing a Haitian hymn while the saw blades were going.
• Dr. Scott Smith from Texas Ortho group is hilarious. He is using his iPhone to entertain the kids in the village. He’s becoming a superstar!

McKesson announces the general availability of its Horizon Practice Plus 12.0 practice management system.

CareTech Solutions is providing healthcare help desk services to Mercy Memorial Hospital System (MI) and just implemented a Service Request Catalog to automate service requests.

Epocrates claims that over 350 medical centers and universities now use its mobile clinical and decision support software.

Odd lawsuit: A woman sues her oral surgeon for leaving an inch-long piece of steel in a mouth wound during a tooth extraction. Despite ongoing complaints of pain, nosebleeds, and sinus infections, she was told her reactions were normal and she needed to stop complaining. Eleven months later, after experiencing numbness and dizziness, she went to the ER and doctors found the metal piece. The steel has since been surgically removed.

E-mail Inga.

 View/Print Text Only

An HIT Moment with ... is a quick interview with someone we find interesting. Ford Phillips is the owner of River Bend Marketing.  

How is healthcare IT marketing different today than it used to be?

Technology and social behavior are the driving forces behind the changes in marketing. In the mid-70s when I started, we had limited media at our disposal, so I used multiple forms of direct mail and print advertising to get my marketing messages to potential clients. Of course, we used press releases, but they served a different purpose during that era. Printing and postage were inexpensive and print ads were reasonably priced. We lived for the postman’s daily delivery of our BRC cards.

There were only about five or six trade magazines focused on healthcare at that time. Modern Healthcare came along in 1976, I believe, and Computers in Hospitals started in 1980. That magazine is today’s Health Management Technology. I was a charter advertiser in both of those magazines.

The advent of the Internet in the early 1980s changed everything, including marketing. Web sites became a company’s window to the world and e-mail addresses assumed a “golden glow.” Today almost every marketing medium my company uses is electronically generated and distributed.

For all of my clients in 2009, I did one large, print direct mail campaign. Everything else was electronic. Almost everyone one of my clients is using some form of social network marketing, something unheard of just two or three years ago. The methodology has changed in 30 years, but objective has not — get the right message in the right hands as cost-effectively as possible.

People often think that "marketing" and "advertising" are the same thing. How would you explain the difference?

People mix up the definitions because they do meld together in the minds of most people. That said, I have always used the following definitions for marketing and advertising. Marketing entails creating and communicating specific messages that position a company and its products’ value, features, and benefits in such a manner as to create a need for that product in the minds of potential end users.

When you pay to get that message disseminated through any medium, that’s advertising.

ARRA has unleashed a flurry of vendor press releases and programs such as interest-free loans and certification guarantees. What impact has this had on vendors and their prospects?

I have read all of the offers. The vendors are simply trying to use the smell of government money to attract as many prospects as possible. Some of the vendors are sounding a little desperate. An interest-free loan? Their products must be extremely expensive. And, how can you guarantee something that is still unknown?

I’m certain the poor physicians are as confused as ever about the benefits of EMRs. EMR technology has been available, in some form or other, for a good while. The percentage rate for adoptions is still in the teens. There must be multiple reasons for that.

The economy is down, but healthcare IT is up. How has that affected your business? What are the right and wrong marketing actions that vendors might take in response?

The majority of my clients see the benefits of continuing a strong marketing communications program in any economic environment. We lost a few clients at the beginning of the downturn. Most of those were due to reduced investor financing.

The right thing to do in a down market is the right thing to do in an up market. In a nutshell, keep your marketing communications program focused. Identify three or four optimum marketing messages and target those messages to prospects who you know can benefit from your product.

Stay on your messages; don’t dilute them. Use the most cost-effective and varied communications strategies you can afford to disseminate your marketing messages to the target audiences.

What are the most important things about the healthcare IT market that new entrants and startups should know?

Be flexible in your planning and execution and be prepared to change directions quickly. Nothing will remain the same, industry-wise or technology-wise. If you remain flexible and can adapt to change, you will be successful in the healthcare marketplace. Not a single technology platform that my clients’ products use today was even envisioned when I started in this industry 30 years ago.

 View/Print Text Only

From Joe: “Re: NIST certification award. As I understand it, this is a contract extension of work that Booz is already delivering, modifying the simulation model for HIEs to test their connection to NHIN. That is the tenuous connection to certification since HIEs are expected to be an information source for CMS and a transfer point for regional hubs.”

From JJ: “Re: shortage of HIT workers. Do you have any information on the workforce situation?” Quite a few studies and SWAGs have been done, all claiming that the industry will grind to a halt due to a lack of experienced informatics people (especially the good ones). I hesitate to name any particular prediction since there are several and they vary widely. ONCHIT has even weighed in with similar conclusions. So while I think predictions on magnitude may differ, pretty much everybody says there will definitely be a shortage as lots of people try to implement systems simultaneously due the HITECH window.

From The PACS Designer: “Re: Boxee. Another cool application has appeared that may be of use to HIStalkers. It is called Boxee and makes linking applications simple. With Boxee and a cable that sells for under $20, you can link your PC to your TV. Even MR. H can link his music on Pandora to his TV!” The folks who designed the Xbox 360 are designing the Boxee Box, which will go on sale shortly at under $200 with support for media of most every kind and some Web pages (Facebook, Twitter, etc.) Until then or as a free alternative, you can hook up your laptop directly to the TV and run the free download (Windows, Mac, Linux).

I ran a anonymous reader’s rumor claiming that Yale New Haven is replacing Eclipsys with Epic (no details were provided). Eclipsys e-mailed to say that is not true. I was at work at the time, so I removed that item pending further research (hard to do since Epic doesn’t issue press releases when they win and Eclipsys doesn’t issue them when they lose, which is why I ran it in the first place because I thought maybe it was commonly known even though Google turned up nothing). I asked Eclipsys for a statement from the hospital and haven’t heard back, but another reader ( not anonymous) said YNH has three hospitals, multiple systems, and outpatient facilities, so Epic could be in play somewhere or maybe nowhere. Anyway, I originally said the rumor was unverified and it remains so, but further information is welcome.

A couple of readers have reported crashing IE8 when opening the HIStalk page. The culprit appears to be the poll to your right, hopefully something to do with JavaScript and not the fact that it is reporting that 2/3 of respondents take a dim view of Microsoft’s involvement in healthcare. Nothing has changed on my end. I only use Chrome and occasionally Firefox, so I had no idea. It’s actually a known issue with IE8 and possibly Win7.

McKesson reports Q3 numbers: revenue up 4%, EPS $1.19 vs. -$1.12 (although most of that prior year’s loss was because of their AWP settlement). That beats Wall Street estimates. Technology Solutions didn’t do so great, with profits down 11%, although some of that was due to amortization of its revenue management product that went GA during Q2.

Q4 numbers for Philips: flat revenue, EPS $0.27 vs. -$1.99, beating expectations. And at Siemens, revenue was down 12%, operating profit up 11% after major cost-cutting.

I am happy to welcome Anson Group of Carmel, IN as a Platinum sponsor of HIStalk. Their Connected Health Practice has a multidisciplinary team of experts ready to help clients commercialize their healthcare products while meeting regulatory requirements. They work with device manufacturers that provide networked devices to hospitals, tech companies submitting FDA 510(k) forms, consumers, and traditional HIT vendors interested in connecting their EMR, PACS, and other clinical systems to drug and device products. The company covers the gamut from FDA, HIPAA, reimbursement, coding requirements, and post-market support for participants in Connected Health. I was interested in their case study describing their work with a university to commercialize internally developed CT imaging technology. Thanks to Anson Group for keeping the keyboards clicking here at HIStalk.

Wednesday is Apple Tablet day, supposedly. Is it an e-book reader? A supercharged netbook that runs iPhone apps? An overpriced version of a form factor that keeps failing? Yet another category killer that demonstrates how well Apple develops products, or perhaps how poorly their competitors do? We will know soon. Speculative rendering above by Wired/CNN.

Huffington Post has an interesting story reminding that when you open up electronic records to patients, somebody’s going to have to explain to them what the heck they are reading. Something as simple as displaying a routine lab result as “abnormal” will freak out some of them (generating anxious, no-reimbursement calls). Hopefully it will work as well as the system my doctor uses, where he adds a comment at the top of each results page to tell me what’s important. That probably takes us full circle back to paper charts, which providers were reluctant to let patients read not because they were secret, but because patients might do something irrational due to their lack of understanding. It’s not much different than trying to decipher that cryptic work order that your mechanic uses when aligning your car’s front end – invaluable to the mechanic, worthless to you.

It’s the end of HITSP, at least for now. The organization’s contract with ONCHIT has run out, although it or its participants will probably resurface in some form. I heard its final lunch this week was billed by ANSI as a celebration, but felt more like a wake because it was the end of the line.

Jobs: Clinical/EMR Project Manager, Misys (Allscripts) Practice Management Expert, Soarian Clinicals – Plan of Care, Application Analyst.

Listening: White Witch, the hardest rocking, most-imitated 70s band you’ve never heard of. The Tampa-based Southern glam/rock band released two albums including a killer debut, opened for big names like Grand Funk Railroad, then broke up. Two of the five former members have died of cancer since 2000, unfortunately making a reunion impossible.

Former BayCare SVP/CIO Lindsey Jarrell joins consulting firm DIVURGENT as a partner. He just won the CHIME-AHA Transformational Leadership Award.

Inga and I keep getting e-mails asking about the HIMSS reception, so here’s a minor change in plans: the RSVP Web page will be activated on Thursday. Don’t worry, sign-ups haven’t started.

On the brand new HIStalk Mobile, we have an editorial on the impact of HIEs on mobility and a fun physician report on How I Use My Mobile Device. If you are a doctor or nurse, why not tell us how you use your mobile gadgets? And while you’re on the site, subscribe to the e-mail updates to stay in touch.

A couple of readers e-mailed that they liked my Marry in Haste, Repent at Leisure: Choose your EMR Soul Mate Carefully editorial, which I appreciate. Since they went and encouraged me, I wrote my next one for Inside Healthcare Computing about the most visible employee of any EMR vendor, called Notice of Proposed Rulemaking: Everybody Must Watch Jay Leno at 11:35 Eastern, a riff on Meaningful Use.

HIMSS Analytics names three new Stage 7 EMRAM hospitals: Citizens Memorial Hospital (MO), Stanford Hospitals & Clinics (CA), and University of Wisconsin Hospital & Clinics. Denni McColm and 74-bed Citizens stand tall between the giants.

Weird News Andy digs up a French-language video showing an inflatable hospital like the ones Doctors Without Borders will set up in Haiti. “No wonder healthcare costs are inflated,” he shamelessly quips.

Brighton Hospital (MI) is discussing a potential contract to manage a 250-bed addiction treatment hospital in Saudi Arabia. Part of the Saudi hospital’s interest is Brighton’s chemical dependency EMR, which Brighton developed with MCS.

Hackers hijack the e-mail accounts of several high-profile doctors in India, sending out e-mails asking friends and patients to send money by Western Union. Several did. At least one of the doctors wasn’t so bright: he got an e-mail claiming to be from Gmail telling him to e-mail back his user name and password or his account would be terminated, so he did.

At a primary care summit in Canada, a Kaiser Permanente presenter says EMRs can improve quality and outcomes, but a Canadian researcher says there’s no evidence to prove it and that Canada’s EMR investments are being driven by vendor profit motives rather than evidence. Interestingly, the Kaiser presenter also said that “none of the things we’ve achieved can be achieved within a fee-for-service healthcare system,” meaning as I read it that even Kaiser questions their value for most providers.

Kudos to Inga, who was prowling around this weekend and found that the online comments about the proposed Meaningful Use rules were visible on HHS’s site. I ran that information with the link Saturday afternoon. At least one publication ran it as “breaking news” Monday, although it was not mentioned how they obtained that bit of intelligence.

Two former owners of City of Angels Medical Center (CA) will pay $10 million to settle a lawsuit for paying recruiters for bringing in homeless people for unnecessary medical treatment that was billed to Medicare and Medi-Cal.

E-mail me.

HERtalk by Inga

BCBS Tennessee says it has spent over $7 million in response to the October theft of 57 old computer hard drives, including hiring more than 700 contractors to determine what data they contained. The drives, which were taken from an abandoned office and scheduled for permanent disposal, contained personal financial and clinical detail on as many as 500,000 individuals. I realize that identity theft is serious business, but am I the only who appreciates the “economic stimulus” that has resulted from this theft?

RelayHealth and Craneware team up, with Craneware adding RelayHealth’s eligibility verification functionality into Craneware’ Patient Charge Estimator.

Day Kimball Healthcare (CT) selects athenaClinicals and athenaCollectorM for its network of 200 physicians.

Mountain States Health Alliance signs an agreement to implement Schedule Maximizer and Order Facilitator from SCI Solutions. Mountain States will use the SCI products to support centralized scheduling across nine of its Tennessee facilities.

Virtual Radiologic releases its 2009 financial results, highlighted by a 13% jump in revenue to $121 million. Adjusted EBITDA grew 34% to $27.6 million.

HealthGrades releases its annual Hospital Quality and Clinical Excellence study and concludes the top 5% of hospital have a 29% lower risk-adjusted mortality rate. The top hospitals also had a 9% lower risk-adjusted complication rate. HealthGrades claims that more than 150,000 Medicare patient deaths and 13,000 in-hospital complications could be avoided each year if all hospitals performed as well as the top 5%. The complete list is here.

Healthland appoints Julie Weber-Kramer to the role of VP of client experience, meaning she’s responsible from the Healthland client relationship from initial contact to ongoing support. Most recently she served as a professor of management at the G. R. Herberger College of Business at St. Cloud State University.

Emdeon acquires FutureVision Technologies, a provider of electronic data conversion and information management solutions. Using FutureVision’s document conversion technology, Emdeon will be able to electronically process all patient and third-party healthcare agreements regardless of the format. Emdeon paid $20 million in cash at closing and may pay as much as $40 million more, depending on FutureVision’s financial performance over the next three years.

Continuum Health Partners (NY) plans to expand its partnership with Duane Reade drugstores. Over the last two years, Continuum has placed physicians in Manhattan walk-in medical clinics located within Duane Reade pharmacies. Both companies say the arrangement has gone better than hoped and another 20 clinics will be added over the next year. No money exchanges hands between the two companies. Instead, Duane Reade benefits from increased retail sales, and the hospital system offers follow-up appointments at its own facilities. The companies believe that having clinics staffed with physicians, rather than PAs or nurse practitioners, is one reason for the arrangement’s success.

SRS names David Thomas to its Board of Directors. Thomas is the former chairman and CEO of IMS Health and a 28-year IBM veteran.

As Mr. H mentioned, I touched base with a few sponsors last week. Here are a few more updates:

• Greenway Medical says that over the last year, more than 30 healthcare systems, PHOs, and IPAs have selected its PrimeSuite for their employed or affiliated physicians. New clients are  include the 1,400-member IPA Genesis Physicians Group (IP), Detroit Medical Center, and Bloomberg Health System (PA).
• Huntzinger Management Group just released its first-ever newsletter. If you have yet to memorize all the ins and outs of Meaningful Use and ARRA, I found this article quite comprehensive. The Huntzinger folks included timelines, calculators, and clarification on what performance measures are required for which years.
• maxIT is offering a MEDITECH Meaningful Use / Stage 6 Success Story webinar on Thursday, February 4th at 2:00 EST. More details here on how maxIT has helped organizations successfully complete a Meaningful Use implementation.
• ICA has just revamped its Web site and it looks very Web 2.0ish (2.0 is still hip, right? If not, then replace “2.0” with “user-friendly and sleek.”) While you are admiring the site, you might also want to peek at their new white papers that highlight what ICA is all about and how they are helping organizations roll out EHR. ICA will have a booth at HIMSS and will be demonstrating the interoperability between ICA’s CareAlign system and Sevocity.
• The Intellect Resource folks are putting together a number of Blog Radio Productions called IRBeat. The latest recording includes a conversation with Treff LaPlante, the president and CEO of WorkXpress, and discusses cloud computing and its impact on the HCIT industry. Coming soon is a chat with Lisa Disselkamp, one of the industry’s leading workforce management technology consultants and president of Athena Enterprises.

When an article has headline like this, how can one not be compelled to read the details? Seems as if the San Diego-based company Histogen has discovered “the cure” for baldness, but operations are a bit stalled due to a lawsuit. Apparently another company thinks Histogen and its execs stole proprietary hair growth secrets. Meanwhile, millions of men are left suffering. Personally, I hope the cure is never found. When it comes to sexiness, I think a shiny bald head may even beat out a pair of Christian Louboutin high-heeled pumps.

E-mail Inga.

 View/Print Text Only

Submit your article of up to 500 words in length, subject to editing for clarity and brevity (please note: I run only original articles that have not appeared on any Web site or in any publication and I can’t use anything that looks like a commercial pitch). I’ll use a phony name for you unless you tell me otherwise. Thanks for sharing!

Provider E-Mails — Appearance is Everything
By Mark C. Rogers, Esq.

An experienced well-known medical malpractice defense attorney once gave me a very important piece of advice: in defending a healthcare provider in a medical malpractice action, appearance is everything. Legal counsel play an important role in the appearance of a medical malpractice defendant at trial.

Specifically, through pre-trial preparation, legal counsel will advise a client as to how they dress, where they sit in the courtroom, their facial expressions, and even what kind of car they drive to the courthouse — all of which a member of the jury may see and (like it or not) take into account during jury deliberations.

One of the things that trial counsel cannot affect, which does have a substantial impact upon a provider’s appearance at trial, is the provider’s documentation related to his/her care and treatment of a patient. Consider, for example, the following scene played out in medical malpractice trials throughout the country each day.

A patient’s attorney is questioning a physician on the witness stand about a note the physician wrote in the patient’s medical record several years earlier regarding some aspect of the physician’s care and treatment. In order to assist the jury, the attorney will use a “chalk” or a cardboard blow-up of the note. Through testimony, the note is analyzed for several hours and in some instances, several days, by the parties and their respective experts. A brief entry into the patient’s medical record that is incoherent or includes incomplete phrases may, at the very least, be perceived by the jury as consistent with the actions of a careless physician, and at the worst, evidence of negligence.

What now worries me and other attorneys who represent providers is what the provider said or didn’t say in their e-mail exchange with a patient. Already physician e-mails to patients are becoming a central focus of medical malpractice trials. Although some will argue that e-mails present providers with an excellent opportunity to demonstrate to a jury their appropriate care and treatment of a patient, they can also be seen, in some instances, as evidence of the provider’s failure to clearly communicate with the patient.

Providers who communicate with patients via e-mail need to ensure that such communications are clear and appropriate. A misunderstanding or misinterpretation by the patient or subsequent treating provider can have dire consequences for the patient and in turn for the physician in a subsequent medical malpractice trial.

A provider’s e-mails to a patient can have a significant impact upon their appearance at trial. In particular, a provider’s e-mails have the potential to undermine the provider’s qualifications and overall intelligence in the eyes of a jury. Simply put, the manner in which many people write e-mails as a conscious stream of thought without any consideration for the consequences is not appropriate in terms of a provider’s e-mails to his/her patients. Providers should consider a number of actions when communicating with patients via email or electronic communication:

• Avoid acronyms and abbreviations that may not be understood by patients,
• To the extent possible, write in clear and complete sentences.
• Include a statement at the end of each e-mail that says if the patient does not understand anything within the provider’s e-mail, that he or she should contact the provider immediately.

The critical element to provider-patient e-mails is making sure that the patient understands what the provider is trying to communicate. If a provider believes that a patient will, by reason of the subject matter, not understand an e-mail communication or if it appears to a provider that the patient did not understand the previous e-mail communication, the provider should no longer communicate with the patient via e-mail regarding the subject matter. The provider should attempt to contact the patient via telephone (and should document these efforts).

Physician groups should consider maintaining a policy that addresses e-mail communications with patients. This policy should incorporate the above elements pertaining to patient comprehension of provider e-mails, and should also address such issues as encryption, informed consent, e-mail retention, confidentiality notices and e-mail use restrictions.

Furthermore, it is important to keep in mind that in many instances it may not be the physician who communicates via e-mail with a patient. Oftentimes such communications take place between the patient and a nurse practitioner, nurse, or staff member. Therefore, a provider’s patient e-mail policy should be broad enough to include non-physician staff.

A word of caution: once you issue a policy, it creates a standard. If a physician or any member of his/her staff does not follow that policy, it becomes evidence of negligence, which depending upon the circumstances, may be admissible at trial.

A provider who communicates with a patient via e-mail needs to understand that these e-mails are part of their care and treatment of the patient and, as such, can be seen as clear and convincing evidence of their appropriate, or inappropriate, actions. Appearance is everything.

Mark Rogers is an attorney with The Rogers Law Firm of Braintree, MA.

The Missing Piece: Enterprise Forms Management and the Electronic Health Record
By Chuck Demaree

  
With all the hype surrounding meaningful use and moving through the stages of the HIMSS Analytics EMR Adoption Model, many facilities overlook the integral role that an integrated forms management and content management approach plays in the successful operation of the EHR. For the sake of clarity, we’ll define a form as a paper-based or electronic tool used to capture and present information (or data) in an organized fashion.

If facilities are going to maximize the effectiveness of their EHR projects, they must understand how forms management can effectively collect information and present it in an organized and user-friendly fashion in their enterprise content management (ECM) system and EHR. An enterprise forms management (EFM) solution needs to provide the features to not only manage and control hospitals’ forms needs, but also provide strong integration of both electronic and paper forms into the EHR. Here are some things to consider as your facility evaluates your forms management strategy, alongside content management options:

Paper Forms

• Every form should be bar coded with both the Form ID and Patient Identifiers. This eliminates bar code cover sheets, addresses Positive Patient ID issues, and facilitates automatic indexing into the EHR via the ECM system.
• A forms management system should be able to auto-populate any form or forms packet with patient demographics .
• A workflow engine that is complimentary to ECM functionality can help by interfacing forms data to fax and e-mail systems.
• When bar coded forms print, there should be the capability to send a notification to the EHR so a deficiency or place holder can be created which will be resolved when the form is scanned.
• Electronic signatures (preferably with biometric capture) can be placed on electronic forms via a tablet PC, LCD signature pad, or e-clipboard as part of a paperless registration or bedside consent process consent forms
• At a basic level design, update and routing of paper forms should be in the hands of the hospital, a service of the vendor

Electronic forms

• Should provide for database (ODBC) access to populate forms, as this removes effort on the front end.
• Can leverage paper forms-focused functionality to manage printed output and routing to ECM, e-mail or fax.
• Electronic signatures (preferably with biometric capture) can be placed on electronic forms via a tablet PC, LCD signature pad or e-clipboard, as part of a paperless registration or bedside consent process consent forms.
• Need to adhere to HL7 standards for passing information back and forth to an HIS system (often provides the links the the EHR documents in the HIS system).
• Form presentation is important, not only during the data collection process, but also once the document has been moved into the EHR. Often data is “COLD” fed into the EHR from ancillary systems, but the documents remain in the hard-to-use format outputted. If the EFM system can receive these feeds, reformat the presentation into a standard look and feed it directly into the EHR, the data is more user-friendly, reducing hassle for HIM staff. In addition, if a legal health record (LHR) is printed from the EHR via the content management system, it is in a more organized and usable format.

In summary, forms management needs to be evaluated from a data collection and presentation perspective as a gateway to a hybrid record and ultimately a true EHR.

Chuck Demaree is VP of product development at Access of Sulphur Springs, TX.

Preparing for the Geriatric Tsunami of 2030
By Peter Goldstein

A certain geriatric tsunami is heading our way as the over-age 65 senior population doubles to 71.5 million by 2030. Today, our country stands as unprepared and vulnerable as a coastal city with an unprotected shoreline. If we don’t take the necessary steps soon to prepare for the massive demographic realities ahead, our healthcare and long-term care systems simply won’t be able to cope with the overwhelming challenges of caring for the swelling ranks of seniors.

There are some signs of progress. A growing number of experts are embracing the “aging in place” movement as a cost-effective, practical, and inevitable solution that will enable more seniors to live independently, safely, and comfortably in the home setting of their choice within their communities. Independence is also what most Americans want for their old age. In an AARP survey, 89 percent of all American adults said they would prefer to stay in their homes as they age. Not surprisingly, this desire only increases with age: 95 percent of those 75 years and older said they would prefer to remain at home.

Monitoring technologies that can help support seniors’ independent living are finding increasing use across the country. A new study by the National Alliance for Caregiving in collaboration with the AARP found that nearly half of caregivers reported using at least one technology to help care for an aging relative.

However, significant barriers remain. Few resources exist to help family members navigate and coordinate all of the necessary care and support services for their loved ones. The lack of widely available coordinated care in this country is not only a frustrating and bewildering experience for families, but it also threatens seniors’ health, safety and long-term independence.

Clearly, the fragmented healthcare and long-term care industries cannot continue to operate separately; they must converge, aligning coordinated care services, resources, and technology under a unified and integrated environment that will support independent living for millions of the nation’s seniors and enable providers to take care of more patients, more affordably and efficiently.

Vendors must work together to establish new HL7-like standards that facilitate interoperability across disparate technologies used in the home, such as telehealth portals, electronic sensors to prevent falling, and medication adherence monitors, and provide a comprehensive 360-degree view of the patient’s wellbeing.

In addition, new incentives must be put in place to encourage care coordination and sharing of observable and diagnostic health information between the healthcare providers who diagnose illnesses and prescribe medications and the caregivers who assist with daily living activities such as dressing, bathing, and feeding.

An independent old age is the hope of every generation. For Baby Boomers, the growing convergence of the healthcare and long-term care systems, combined with improved technology interoperability, could help move that goal within reach and reinvent what it means to be a senior in a rapidly graying America.

Peter Goldstein is an expert on aging in place and executive vice president of Univita Health of Scottsdale, AZ.

 View/Print Text Only